{"id":237726,"date":"2010-01-27T09:28:40","date_gmt":"2010-01-27T14:28:40","guid":{"rendered":"Gizmodo-5458122"},"modified":"2010-01-27T09:28:40","modified_gmt":"2010-01-27T14:28:40","slug":"apple-before-a-launch-it-can-be-a-little-frightening-apple","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/237726","title":{"rendered":"Apple Before a Launch: &#8220;It Can Be a Little Frightening&#8221; [Apple]"},"content":{"rendered":"<p><object id=\"\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" width=\"500\" height=\"308\" class=\"left gawkerVideo embeddedVideo videoObject_0\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/1JXRy8hO8g0&#038;hl=en&#038;fs=1&#038;fmt=22\"><param name=\"allowFullScreen\" value=\"true\"><embed name=\"\" src=\"http:\/\/www.youtube.com\/v\/1JXRy8hO8g0&#038;hl=en&#038;fs=1&#038;fmt=22\" type=\"application\/x-shockwave-flash\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\" allowfullscreen=\"true\" width=\"500\" height=\"308\" class=\"left gawkerVideo\"><\/embed><\/object> Turns out, Apple&#8217;s veil of secrecy applies internally, as well. Former engineer Edward Eigerman spoke with Bloomberg News this morning about the atmosphere at the company before a major product launch&mdash;turns out, it&#8217;s not all wine and roses.<\/p>\n<p>Eigerman has a unique perspective on the <a href=\"http:\/\/gizmodo.com\/5427058\/apple-gestapo-how-apple-hunts-down-leaks\">extreme lengths<\/a> Apple goes through to prevent leaks, having been fired for accidentally slipping software to a client a week early.<\/p>\n<p>The upside is that only a very few people in Cupertino know what&#8217;s actually going to be announced today, so they&#8217;re as excited as the rest of us! The downside is that they&#8217;re also likely in a debilitating paranoiac state. But, hey, you take the good with the bad, right? [<a href=\"http:\/\/www.youtube.com\/watch?v=1JXRy8hO8g0\">Bloomberg<\/a> via <a href=\"http:\/\/www.cultofmac.com\/ex-apple-engineer-talks-about-what-it-is-like-internally-before-a-new-products-launch\/27845?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+cultofmac%2FbFow+%28Cult+of+Mac%29\">Cult of Mac<\/a> via <a href=\"http:\/\/www.9to5mac.com\/eigerman-apple-employee-5445645?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed:+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29\">9to5 Mac<\/a>]<\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=303507183ed088bf8f7dae84b020e52d&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=303507183ed088bf8f7dae84b020e52d&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2226\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=k8rzLiZWgMg:oJ5yyvoReDM:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=H0mrP-F8Qgo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=k8rzLiZWgMg:oJ5yyvoReDM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=k8rzLiZWgMg:oJ5yyvoReDM:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=k8rzLiZWgMg:oJ5yyvoReDM:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=k8rzLiZWgMg:oJ5yyvoReDM:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=k8rzLiZWgMg:oJ5yyvoReDM:V_sGLiPBpWU\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/gizmodo\/full\/~4\/k8rzLiZWgMg\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turns out, Apple&#8217;s veil of secrecy applies internally, as well. Former engineer Edward Eigerman spoke with Bloomberg News this morning about the atmosphere at the company before a major product launch&mdash;turns out, it&#8217;s not all wine and roses. Eigerman has a unique perspective on the extreme lengths Apple goes through to prevent leaks, having been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-237726","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/237726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=237726"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/237726\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=237726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=237726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=237726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}