{"id":237855,"date":"2010-01-27T16:48:28","date_gmt":"2010-01-27T21:48:28","guid":{"rendered":"http:\/\/davidkirkpatrick.wordpress.com\/?p=6555"},"modified":"2010-01-27T16:48:28","modified_gmt":"2010-01-27T21:48:28","slug":"online-privacy-and-advertising","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/237855","title":{"rendered":"Online privacy and advertising"},"content":{"rendered":"<div class='snap_preview'><\/p>\n<p>The two have quite the tempestuous relationship. In many ways hyper-targeted advertising can help consumers and certainly advertisers prefer to spend money on people who might actually use the pitched product\/service\/etc. At the same time there are legitimate concerns about online privacy rights, and how data about your online habits can be used and misused.<\/p>\n<p><a href=\"http:\/\/www.nytimes.com\/2010\/01\/27\/business\/media\/27adco.html?ref=technology\" >This article outlines a reasonable middle ground for the moment<\/a>, and offers a visual clue to web users on when they&#8217;ve been selectively targeted for certain ads.<\/p>\n<p>From the link:<\/p>\n<blockquote>\n<p>Trying to ward off regulators, the advertising industry has agreed on a standard icon \u2014 a little \u201ci\u201d \u2014 that it will add to most online ads that use demographics and behavioral data to tell consumers what is happening.<\/p>\n<p><a title=\"More articles about Jules Polonetsky.\" href=\"http:\/\/topics.nytimes.com\/top\/reference\/timestopics\/people\/p\/jules_polonetsky\/index.html?inline=nyt-per\">Jules Polonetsky<\/a>, the co-chairman and director of the Future of Privacy Forum, an advocacy group that helped create the symbol, compared it to the triangle made up of three arrows that tells consumers that something is recyclable.<\/p>\n<p>The idea was \u201cto come up with a recycling symbol \u2014 people will look at it, and once they know what it is, they\u2019ll get it, and always get it,\u201d Mr. Polonetsky said.<\/p>\n<p>Most major companies running online ads are expected to begin adding the icon to their ads by midsummer, along with phrases like \u201cWhy did I get this ad?\u201d<\/p>\n<\/blockquote>\n<p>And, the symbol:<\/p>\n<blockquote>\n<p><img decoding=\"async\" src=\"http:\/\/graphics8.nytimes.com\/images\/2010\/01\/27\/business\/media\/27adcoPicB\/articleInline-v2.jpg\" alt=\"\" \/><\/p>\n<p>The icon will be used in online ads that go to users based on demographics<\/p>\n<\/blockquote>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/davidkirkpatrick.wordpress.com\/6555\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/davidkirkpatrick.wordpress.com\/6555\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/davidkirkpatrick.wordpress.com\/6555\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/davidkirkpatrick.wordpress.com\/6555\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/davidkirkpatrick.wordpress.com\/6555\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/davidkirkpatrick.wordpress.com\/6555\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/davidkirkpatrick.wordpress.com\/6555\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/davidkirkpatrick.wordpress.com\/6555\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/davidkirkpatrick.wordpress.com\/6555\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/davidkirkpatrick.wordpress.com\/6555\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=davidkirkpatrick.wordpress.com&#038;blog=2464417&#038;post=6555&#038;subd=davidkirkpatrick&#038;ref=&#038;feed=1\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The two have quite the tempestuous relationship. In many ways hyper-targeted advertising can help consumers and certainly advertisers prefer to spend money on people who might actually use the pitched product\/service\/etc. At the same time there are legitimate concerns about online privacy rights, and how data about your online habits can be used and misused. [&hellip;]<\/p>\n","protected":false},"author":4050,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-237855","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/237855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4050"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=237855"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/237855\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=237855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=237855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=237855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}