{"id":242249,"date":"2010-01-28T12:11:42","date_gmt":"2010-01-28T17:11:42","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a81de84d970b"},"modified":"2010-01-28T13:38:37","modified_gmt":"2010-01-28T18:38:37","slug":"kimberly-clark-pitting-overs-against-unders-in-toilet-paper-war","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/242249","title":{"rendered":"Kimberly-Clark pitting ‘overs’ against ‘unders’ in toilet-paper war"},"content":{"rendered":"

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We’ve all had arguments like this before: Should the toilet paper roll over or under? BrandFreak is a fan of the former, though Kimberly-Clark, one of the nation’s largest TP makers, is helping Americans to decide once and for all. (Thank goodness!) K-C, which makes the Scott and Cottonelle brands, has launched a contest that encourages consumers to vote for "under" or "over" at CottonelleRollPoll.com<\/a>. Tori Spelling and Dean McDermott are leading the charge. (Tori is "a firm believer in rolling over," while Dean is "an under kind of guy," according to K-C). You have till March 6 to vote, though we have some stats in the meantime (courtesy of K-C) that might surprise you. 1) Of 1,000 adults surveyed, one in five get annoyed when the TP is hanging the wrong way; 2) Men are more likely to notice and be pissed off (if it’s not to their preferences, that is); 3) one in five admit to flipping the toilet paper if it’s not to their liking, even in someone else’s home. Another interesting tidbit: "Overs" are usually overachievers and super-organized; "unders" are laid-back. Those who don’t care tend to "minimize conflict" and "value flexibility." OK, yes, we’re in the overachiever group.<\/p>\n

\u2014Posted by Elaine Wong<\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve all had arguments like this before: Should the toilet paper roll over or under? BrandFreak is a fan of the former, though Kimberly-Clark, one of the nation’s largest TP makers, is helping Americans to decide once and for all. (Thank goodness!) K-C, which makes the Scott and Cottonelle brands, has launched a contest that […]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-242249","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=242249"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242249\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=242249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=242249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=242249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}