{"id":242415,"date":"2010-01-28T13:29:02","date_gmt":"2010-01-28T18:29:02","guid":{"rendered":"http:\/\/davidkirkpatrick.wordpress.com\/?p=6565"},"modified":"2010-01-28T13:29:02","modified_gmt":"2010-01-28T18:29:02","slug":"cottle-on-luntz","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/242415","title":{"rendered":"Cottle on Luntz"},"content":{"rendered":"
<\/p>\n

At the New Republic<\/em>, Michelle Cottle reviews<\/a> Frank Luntz’s, “What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears<\/a>\"\"“, and pretty much nails down the entire Luntz\u00a0shtick. Luntz it a pollster who made\/makes his fame driving the GOP message. He’s had very real successes to point to, but I’d argue those successes stemmed more from creating a single message that party leaders force-fed down the ranks and enforced message discipline on than the content of the message itself. Luntz works in banalities that would shame Chance the gardener\/Chauncey Gardiner<\/a>.<\/p>\n

Cottle sums those banalities up perfectly in her review:<\/span><\/span><\/span><\/div>\n
\n
For Luntz, of course, these answers are jewels that provide a window into man\u2019s true soul. But Luntz\u2019s analysis of the data is awash in revelations most generously described as unstartling. Do we really need Frank Luntz and his methodologies to tell us that moms do most of the food shopping in your average American household? \u00a0That in recent years there has been a rise in the popularity of organic food? \u00a0That younger employees don\u2019t have the same sense of company loyalty as did earlier generations? \u00a0And how about this paradigm-shattering observation: \u201cBlackberrys improve the\u00a0speed<\/em> of communication, but the devices don\u2019t necessarily improve the\u00a0quality<\/em> of communication.\u201d (The helpful italics are his.)\u00a0Thumbing through Luntz\u2019s dissection of our hopes and dreams, the exclamation that leaps to mind most often isn\u2019t \u201cAha!\u201d so much as \u201cWell, duh!\u201d<\/span><\/span><\/span><\/div>\n<\/blockquote>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/div>\n","protected":false},"excerpt":{"rendered":"

At the New Republic, Michelle Cottle reviews Frank Luntz’s, “What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears“, and pretty much nails down the entire Luntz\u00a0shtick. Luntz it a pollster who made\/makes his fame driving the GOP message. He’s had very real successes to point to, but I’d argue those successes stemmed […]<\/p>\n","protected":false},"author":4050,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-242415","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4050"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=242415"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242415\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=242415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=242415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=242415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}