{"id":242709,"date":"2010-01-28T15:00:22","date_gmt":"2010-01-28T20:00:22","guid":{"rendered":"http:\/\/gigaom.com\/?p=95162"},"modified":"2010-01-28T15:00:22","modified_gmt":"2010-01-28T20:00:22","slug":"why-the-ipad-won%e2%80%99t-get-traction-with-business-users","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/242709","title":{"rendered":"Why the iPad Won\u2019t Get Traction With Business Users"},"content":{"rendered":"<div class='snap_preview'><\/p>\n<p><a rel=\"attachment wp-att-95177\" href=\"http:\/\/gigaom.com\/2010\/01\/28\/why-the-ipad-wont-get-traction-with-business-users\/arts\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"arts\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/01\/arts.jpg?w=268&#038;h=239\" alt=\"\" width=\"268\" height=\"239\" class=\"alignleft size-full wp-image-95177\" \/><\/a><\/p>\n<p>In the wake of Apple&#8217;s <a href=\"http:\/\/gigaom.com\/2010\/01\/27\/my-early-impressions-of-apples-ipad-a-quick-hands-on-review\/\">iPad unveiling yesterday<\/a>, some are speculating that the device will find early success as a tool for mobile workers. There are several reasons, though, why that is unlikely to be the case, and why Apple won&#8217;t focus on this as an early goal.<\/p>\n<p>Ted Schadler, writing on the Forrester Research blog, says:<\/p>\n<blockquote><p>&#8220;It will catch on quickly as an employee-provisioned third device, particularly for Mobile Professionals, 28% of the workforce. IT will support it in many organizations. After all, it&#8217;s just a big iPhone to them and already 20% of firms support them.&#8221;<\/p><\/blockquote>\n<p>Regarding the iPhone, Apple officials noted on the company&#8217;s earnings call this week that <a href=\"http:\/\/gigaom.com\/2010\/01\/25\/apple-70-percent-of-fortune-100-trying-corporate-iphones\/\">70 percent of Fortune 100 companies are trying iPhones<\/a>. However, the word &#8220;trying&#8221; is key, as the iPhone has never been taken anywhere near as seriously as a business device as, say, the BlackBerry, which sports both a physical keyboard and the ability to very easily access multiple email accounts.<\/p>\n<div id=\"inline-related-posts-95162\" class=\"widget inline-related-posts alignleft clearfix\">\n<div class=\"widget-wrap\">\n<div class=\"widget-title-wrap clearfix\">\n<h2 class=\"widget-title\">More on <span><a class=\"category-link\" href=\"http:\/\/gigaom.com\/topic\/mobile-apps\" title=\"Mobile Apps\">Mobile Apps<\/a><\/span><\/h2>\n<\/p><\/div>\n<ul class=\"inline-related-posts\">\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/01\/28\/nokia-ovi-maps-developers\/\">Nokia May Open More Robust Ovi Maps API to&nbsp;Developers<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/01\/28\/apple-brings-3g-voip-to-the-iphone\/\">Apple Brings 3G VoIP to the&nbsp;iPhone<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/01\/28\/att-we-really-do-suck-in-sf-nyc\/\">AT&#038;T: We Really Do Suck in SF &#038;&nbsp;NYC<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<li>\n\t\t\t\t\t\t<span class=\"inline-related-posts-article\"><a href=\"http:\/\/gigaom.com\/2010\/01\/26\/facebook-pokes-users-through-app-stores\/\">Facebook Pokes Users Through App&nbsp;Stores<\/a><\/span><br \/>\n\t\t\t\t\t\t<span class=\"brand-icon gigaom\"><a href=\"http:\/\/gigaom.com\" title=\"Visit: GigaOM - This is a description.\">Tech Insider<\/a><\/span>\n\t\t\t\t\t<\/li>\n<\/ul><\/div>\n<div class=\"widget-bottom clearfix\"><\/div>\n<\/p><\/div>\n<p><a href=\"http:\/\/gigaom.com\/2010\/01\/27\/my-early-impressions-of-apples-ipad-a-quick-hands-on-review\/\">In his review of the iPad<\/a>, Om noted that while it is reasonably good for checking email, &#8220;the iPad\u2019s primary purpose is to help you consume the ever-expanding amount of digital content on offer.&#8221; That&#8217;s one big reason why the device will be a much bigger hit among consumers than business users.<\/p>\n<p>One very telling clue to how focused Apple itself will be on the iPad as a consumer device as opposed to a business device is that it&#8217;s only making its iWork set of productivity applications available on a piecemeal basis. iPad owners can get Pages (word processing), Numbers (spreadsheets) and Keynote (presentations) for $9.99 each, but they won&#8217;t get a bundled suite, as one would expect if Apple had designs on the iPad&#8217;s early success among business users. (The iWork apps are also redesigned for the iPad, and have less functionality than the desktop versions.) I could see some limited use of the iPad as a tool for delivering slick Keynote presentations, but <a href=\"http:\/\/webworkerdaily.com\/2010\/01\/27\/apple-ipad-good-for-web-working\/\">not as an all-around workhorse business device<\/a>.<\/p>\n<p>I&#8217;m inclined to agree with CNet&#8217;s Rafe Needleman that the iPad may, in some ways, <a href=\"http:\/\/news.cnet.com\/8301-19882_3-10443079-250.html?tag=newsFeaturedBlogArea.0\">be to the MacBook as the netbook is to the PC<\/a>. The $499 iPad will be Apple&#8217;s lowest-priced computer, even lower priced than the Mac Mini. It may very well be popular as a device that sits in a family room or kitchen.<\/p>\n<p>Microsoft tried to champion tablet computers as The Next Big Thing years ago, but <a href=\"http:\/\/news.cnet.com\/2300-31021_3-10002287.html?tag=mncol;txt\">the category never quite took off<\/a>. Few of the early tablets were positioned as connected devices for content consumption, but rather as handwriting recognition-centric working tools, and they even failed to live up to the promise of that goal. As far as the iPad&#8217;s place among business users, it&#8217;s unlikely that Apple itself &#8212; a company known for skillful, targeted marketing &#8212; will make significant attempts to position it for them.<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/95162\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/95162\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/95162\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/95162\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/95162\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/95162\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/95162\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/95162\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/95162\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/95162\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=95162&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/div>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=PjXN6lZELoU:UplwxCAhrs8:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=PjXN6lZELoU:UplwxCAhrs8:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=PjXN6lZELoU:UplwxCAhrs8:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=PjXN6lZELoU:UplwxCAhrs8:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=PjXN6lZELoU:UplwxCAhrs8:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=PjXN6lZELoU:UplwxCAhrs8:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=PjXN6lZELoU:UplwxCAhrs8:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=PjXN6lZELoU:UplwxCAhrs8:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/PjXN6lZELoU\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the wake of Apple&#8217;s iPad unveiling yesterday, some are speculating that the device will find early success as a tool for mobile workers. There are several reasons, though, why that is unlikely to be the case, and why Apple won&#8217;t focus on this as an early goal. Ted Schadler, writing on the Forrester Research [&hellip;]<\/p>\n","protected":false},"author":6442,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,7],"tags":[],"class_list":["post-242709","post","type-post","status-publish","format-standard","hentry","category-mobile","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6442"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=242709"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/242709\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=242709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=242709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=242709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}