{"id":244714,"date":"2010-01-28T19:15:41","date_gmt":"2010-01-29T00:15:41","guid":{"rendered":"tag:contentnext.com,2010-01-29:article\/419-google-enables-advertisers-to-click-to-call-in-mobile-ads"},"modified":"2010-01-28T19:15:41","modified_gmt":"2010-01-29T00:15:41","slug":"google-enables-advertisers-to-click-to-call-in-mobile-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/244714","title":{"rendered":"Google Enables Advertisers to &#8216;Click To Call&#8217; In Mobile Ads"},"content":{"rendered":"<p style=\"border: 1px solid silver; padding: 4px; margin-right: 10px; margin-bottom: 0; float: left;\">\n\t\t\t\t\t\t\t\t<a href=\"http:\/\/moconews.net\/article\/419-google-enables-advertisers-to-click-to-call-in-mobile-ads\/\" title=\"Google's new click to call feature on mobile ads\" class=\"image_link image\" id=\"80260_4898\"><br \/>\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" style=\"margin: 0;\" src=\"http:\/\/paidcontent.org\/images\/editorial\/f_small\/googles-new-click-to-call-feature-on-mobile-ads-s.png\" alt=\"Google's new click to call feature on mobile ads\" width=\"169\" height=\"170\" border=\"0\" \/><br \/>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<p>Google (<a href=\"http:\/\/finance.paidcontent.org\/paidcontent?Page=QUOTE&#038;Ticker=GOOG\" class=\"ticker\" title=\"GOOG\">NSDQ: GOOG<\/a>) said that is now allowing advertisers to embed phone numbers into mobile ads so that customers can click to call. <\/p>\n<p>The ads will work on phones with high-end browsers, including the iPhone, Android or other smartphones, and will be based on the person&#8217;s location, <a href=\"http:\/\/googlemobile.blogspot.com\/2010\/01\/new-click-to-call-phone-numbers-in.html\" title=\"the company said on its blog\">the company said on its blog<\/a>. That way if they are calling to make restaurant reservations, you&#8217;ll call the nearest location. While the the ability to &#8220;click to call&#8221; is not new, Google said advertisers who participated in the beta trial saw improved click-through rates, and experienced more visits to their websites in addition to incremental phone calls.\n<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/NPkN8vzqAf5_3P8L8k8zfkm-C0s\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/NPkN8vzqAf5_3P8L8k8zfkm-C0s\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/NPkN8vzqAf5_3P8L8k8zfkm-C0s\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/NPkN8vzqAf5_3P8L8k8zfkm-C0s\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=W8K1qNas130:Nt9nvZn5ofk:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.moconews.net\/~ff\/moconews?a=W8K1qNas130:Nt9nvZn5ofk:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/moconews?i=W8K1qNas130:Nt9nvZn5ofk:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/moconews\/~4\/W8K1qNas130\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google (NSDQ: GOOG) said that is now allowing advertisers to embed phone numbers into mobile ads so that customers can click to call. The ads will work on phones with high-end browsers, including the iPhone, Android or other smartphones, and will be based on the person&#8217;s location, the company said on its blog. That way [&hellip;]<\/p>\n","protected":false},"author":2853,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-244714","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/244714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2853"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=244714"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/244714\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=244714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=244714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=244714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}