{"id":247711,"date":"2010-01-29T12:28:22","date_gmt":"2010-01-29T17:28:22","guid":{"rendered":"http:\/\/www.rhrealitycheck.org\/blog\/2010\/01\/29\/cbs-still-denying-gay-dating-site-airtime-for-its-superbowl-ad"},"modified":"2010-02-01T10:17:54","modified_gmt":"2010-02-01T15:17:54","slug":"video-update-cbs-formally-rejects-gay-dating-site-airtime-for-its-superbowl-ad","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/247711","title":{"rendered":"(VIDEO) UPDATE: CBS Formally Rejects Gay Dating Site Airtime For Its Superbowl Ad"},"content":{"rendered":"<p><!--paging_filter--><\/p>\n<p>\n<strong>UPDATE:<\/strong> CBS has now <a href=\"http:\/\/www.thrfeed.com\/2010\/01\/cbs-rejects-gay-dating-sites-super-bowl-ad.html\">formally rejected the ad<\/a>.\n<\/p>\n<blockquote>\n<p>\n\tThe network shot down the commercial Friday in a letter to the<br \/>\n\tsite &#8212; ManCrunch.com &#8212; saying the &quot;creative is not within the Network&#8217;s<br \/>\n\tBroadcast Standards for Super Bowl Sunday.&quot;\n\t<\/p>\n<p>\n\tAlso the network said<br \/>\n\tits sales department had difficulty verifying the credit of the site to<br \/>\n\tguarantee payment of the estimated $2.5 million cost to air the ad.\n\t<\/p>\n<p>\n\t&quot;After reviewing the ad &#8211; which is entirely commercial in<br \/>\n\tnature &#8211; our Standards and Practices department decided not to accept this<br \/>\n\tparticular spot,&quot; said CBS in a statement. &quot;As always, we are open to<br \/>\n\tworking with the client on alternative submissions.&quot;\n\t<\/p>\n<\/blockquote>\n<p>\nIf you&#8217;ve been following CBS&#8217;s twisting explanation for why<br \/>\nit&#8217;s allowing the ad created by the Focus on the Family ad featuring <a href=\"http:\/\/www.rhrealitycheck.org\/blog\/tag\/tim-tebow\">Tim Tebow<\/a><br \/>\nand his mother Pam to air after years of rejecting ads for progressive causes<br \/>\nfor being too &quot;controversial&quot; you might have heard that they <a href=\"http:\/\/www.usatoday.com\/money\/advertising\/2010-01-26-cbs-tebow_N.htm\">recently<br \/>\nchanged their policy<\/a>.\n<\/p>\n<blockquote>\n<p>\n\t&quot;We have for some time<br \/>\n\tmoderated our approach to advocacy submissions after it became apparent that<br \/>\n\tour stance did not reflect public sentiment or industry norms,&quot; said<br \/>\n\tspokesman Dana McClintock. &quot;In fact, most media outlets have accepted advocacy<br \/>\n\tads for some time.&quot;\n\t<\/p>\n<\/blockquote>\n<p>\nBut I guess CBS&#8217;s change in policy must only extend to<br \/>\nbehaviors it approves of because it still hasn&#8217;t approved an ad for <a href=\"http:\/\/www.nypost.com\/p\/news\/national\/all_guy_dating_site_gets_super_bowl_fCCRuiVFPXkWlORm7cs03N\">a<br \/>\ngay dating website<\/a>.\n<\/p>\n<blockquote>\n<p>\n\tThe network<br \/>\n\trefuses to say if it will allow an ad for a gay men&#8217;s dating service to air the<br \/>\n\tday of the big game, Feb. 7, despite the fact that it&#8217;s content is no more racy<br \/>\n\tthan nearly any beer commercial not starring the Budweiser Clydesdales.\n\t<\/p>\n<p>\n\tIn the ad for<br \/>\n\tManCrunch.com, two men watching the game reach into the chip bowl at the same<br \/>\n\ttime, then look into each other&#8217;s eyes &#8212; awkwardly at first &#8212; before kissing<br \/>\n\tpassionately.\n\t<\/p>\n<\/blockquote>\n<p>\nAt this point, with less than a week to go<br \/>\nbefore the game, CBS is claiming that it still both needs to review the ad (how<br \/>\nmuch time does it take to review a 30-second ad?) and that all the ad spaces<br \/>\nare full, a fact <a href=\"http:\/\/www.nypost.com\/p\/news\/national\/all_guy_dating_site_gets_super_bowl_fCCRuiVFPXkWlORm7cs03N#ixzz0e1UBeFRm\">ManCrunch<br \/>\nspokesman Dominic Friesen denies<\/a>.\n<\/p>\n<blockquote>\n<p>\n\t&quot;It&#8217;s<br \/>\n\tclearly a form of discrimination that we&#8217;re getting the runaround, that we&#8217;re<br \/>\n\tnot being told the truth,&quot; he said. &quot;Quite frankly, there is a lot of<br \/>\n\tad space available &#8212; a lot of the companies that typically advertise during<br \/>\n\tthe Super Bowl are not advertising this year.&quot;\n\t<\/p>\n<\/blockquote>\n<p>\nSo which is it CBS? Are you denying ManCrunch the right to buy the airtime or is there really not any airtime left? And if you<br \/>\nare denying it I&#8217;m sure we&#8217;d all like to know the reasoning behind that decision.\n<\/p>\n<p>\nWatch the ManCrunch ad:\n<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: CBS has now formally rejected the ad. The network shot down the commercial Friday in a letter to the site &#8212; ManCrunch.com &#8212; saying the &quot;creative is not within the Network&#8217;s Broadcast Standards for Super Bowl Sunday.&quot; Also the network said its sales department had difficulty verifying the credit of the site to guarantee [&hellip;]<\/p>\n","protected":false},"author":4262,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-247711","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/247711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4262"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=247711"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/247711\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=247711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=247711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=247711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}