{"id":248900,"date":"2010-01-29T12:50:26","date_gmt":"2010-01-29T17:50:26","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a826cf2c970b"},"modified":"2010-01-29T12:50:26","modified_gmt":"2010-01-29T17:50:26","slug":"hollywood-studios-taking-a-shine-to-the-billboards-to-bags-idea","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/248900","title":{"rendered":"Hollywood studios taking a shine to the billboards-to-bags idea"},"content":{"rendered":"

\"Terminator\"<\/img><\/a> <\/p>\n

My sleepy neighborhood farmer’s market is about to get a visit from the Terminator. There won’t be any explosions or gunfire, though\u2014those organic blueberries are just too pricey to waste\u2014and the robot assassin won’t be there in the "flesh." It’ll just be me toting a small piece of Warner Bros.’ summer action hit, Terminator Salvation<\/em>, in the form of a heavy-duty shopping bag made from the movie’s billboard. As we mentioned a few weeks ago<\/a>, instead of seeing this kind of vinyl end up in landfills (10,000 tons of it a year), a number of eco-conscious companies are now creating useful, one-of-a-kind products out of it. In Los Angeles, ad and marketing agency Midnight Oil Creative, its sibling production company LA Graphico and Billboard2Swag have collaborated to turn old movie billboards into wine bags, totes and eventually wallets, backpacks and other goodies. "For us, it’s a sustainable calling card," says Brandon Gabriel, principal at Midnight Oil, "and for the studios, it’s a continuous piece of marketing." The company counts Hollywood heavyweights like Disney, Fox and Sony among its clients, and discussions are taking place with all of them about recycling their outdoor ads. Each product will come with a tag that identifies its rom-com, thriller or family-flick origins. Midnight Oil is handing them out to vendors, clients and press. Though the decision to sell to the public hasn’t been made yet, the items could become studio giveaways for contest winners and fans at conventions like Comic-Con. Stand back and watch the feeding frenzy over Avatar<\/em> messenger bags. <\/p>\n

\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"

My sleepy neighborhood farmer’s market is about to get a visit from the Terminator. There won’t be any explosions or gunfire, though\u2014those organic blueberries are just too pricey to waste\u2014and the robot assassin won’t be there in the "flesh." It’ll just be me toting a small piece of Warner Bros.’ summer action hit, Terminator Salvation, […]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-248900","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/248900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=248900"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/248900\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=248900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=248900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=248900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}