{"id":249388,"date":"2010-01-30T00:40:52","date_gmt":"2010-01-30T05:40:52","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/29\/the-entire-boomtown-video-of-the-mossberg-jobs-chit-chat-at-apple-ipad-launch-boomtown\/"},"modified":"2010-01-30T00:40:52","modified_gmt":"2010-01-30T05:40:52","slug":"the-entire-boomtown-video-of-the-mossberg-jobs-chit-chat-at-apple-ipad-launch-boomtown","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/249388","title":{"rendered":"The Entire BoomTown Video of the Mossberg-Jobs Chit-Chat at Apple iPad Launch! [BoomTown]"},"content":{"rendered":"<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/f8438_photo1-275x206.jpg\" alt=\"\" width=\"275\" height=\"206\" class=\"alignright size-medium wp-image-23812\" \/><\/p>\n<p>A <a href=\"http:\/\/kara.allthingsd.com\/20100128\/boomtowns-apple-ipad-day-starring-walt-mossberg-plus-a-steve-jobs-cameo\/\">video BoomTown posted earlier this week<\/a>&#8211;following around my <strong>All Things Digital<\/strong> partner Walt Mossberg at the launch of the Apple iPad&#8211;has gotten an awful lot of attention, due to a little over two minutes of him kibitzing about the device with CEO Steve Jobs.<\/p>\n<p>I get the interest in the video, since it is not often you see the highly controlled Jobs just chit-chatting and even making the case about an Apple (AAPL) product, which he did in the video. <\/p>\n<p>Since the Jobs section of my longer video was in the middle, I decided to put all the Jobs clips I had together, all done in my usual shaky spycam style and which you can see below. <\/p>\n<p>In the video, Mossberg asked Jobs about the iBooks application and the price of e-books, with Jobs insisting the price would be the same on Apple as it was on Amazon.<\/p>\n<p>&#8220;The prices will be the same,&#8221; said Jobs, before getting in a little dig at the maker of the Kindle e-reader. &#8220;Publishers are actually withholding their books from Amazon, because they&#8217;re not happy with it.&#8221;<\/p>\n<p>Jobs also told Mossberg that the iPad will have &#8220;140-something hours, I think, of continuous music playback&#8221; and that the 10 hours of battery life for the iPad was more than enough for anyone.<\/p>\n<p>&#8220;It&#8217;s all about the display&#8230;Our chips don&#8217;t use hardly any power,&#8221; said Jobs.<\/p>\n<p>He also said consumers don&#8217;t necessarily need even more battery time, &#8220;because you just end up pluggin&#8217; it in. You end up docking it or whatever you&#8217;re going to do with it. It&#8217;s not a big deal. Ten hours is a <em>long<\/em> time, because you&#8217;re not going to read for 10 hours.&#8221;<\/p>\n<p>Mossberg also asked Jobs if he should pen his review of the iPad on the iPad and if he could convert it into a Word document, which Jobs endorsed.<\/p>\n<p>&#8220;Write it in Pages, you could make a Word version and send it in an email to your editors,&#8221; Jobs said.<\/p>\n<p>Asked Mossberg: &#8220;All from here?&#8221;<\/p>\n<p>&#8220;Yeah,&#8221; said Jobs.<\/p>\n<p>I also had another video of Jobs talking to Mossberg about why he used the iPad name, which <a href=\"http:\/\/kara.allthingsd.com\/20100127\/memo-to-geek-dudes-the-inevitable-maxipad-jokes-about-the-ipad-are-lame-and-steve-jobs-doesnt-care-anyway\/\">has been made fun of my some<\/a>.<\/p>\n<p>Unfortunately, my Flip camera ate it&#8211;after I watched it and took notes&#8211;when I was transferring it.<\/p>\n<p>But, according to my notes, Jobs dismissed all the incoming flack he said he expected to receive about the name.<\/p>\n<p>\u201cYou forget, but they made fun of iPod name when it came out,\u201d he said, in part. \u201cWhat matters is the product and what it means to consumers.\u201d<\/p>\n<p>Jobs noted that in a year\u2019s time, the name iPad would become rote to people, as long as they like the mobile device and consider it innovative and its software useful.<\/p>\n<p>In addition, he said it was an inevitable brand extension from iPod and iPhone.<\/p>\n<p>\u201cPlus the fonts look great together\u2026iPod, iPhone, iPad,\u201d he said.<\/p>\n<p>That particular exchange is not in this video, but here&#8217;s what I did shoot in the demo room at the Yerba Buena Center in San Francisco, after the launch on Wednesday:<\/p>\n<p><div>[ See post to watch video ]<\/div>\n<\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/kara.allthingsd.com\/20100129\/the-entire-boomtown-video-on-the-mossberg-jobs-chit-chat\/?mod=ATD_rss\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A video BoomTown posted earlier this week&#8211;following around my All Things Digital partner Walt Mossberg at the launch of the Apple iPad&#8211;has gotten an awful lot of attention, due to a little over two minutes of him kibitzing about the device with CEO Steve Jobs. I get the interest in the video, since it is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-249388","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/249388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=249388"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/249388\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=249388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=249388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=249388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}