{"id":252088,"date":"2010-01-30T17:27:23","date_gmt":"2010-01-30T22:27:23","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=49972"},"modified":"2010-01-30T17:27:23","modified_gmt":"2010-01-30T22:27:23","slug":"tata-nano-becoming-a-status-symbol-in-india","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/252088","title":{"rendered":"Tata Nano becoming a status symbol in India"},"content":{"rendered":"

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Around ten months after the Tata Nano\u2019s launch, Tata has booked 206,703 sales and has delivered some 17,000 units. According to some research done by Christian Science Motor, <\/em>some 70 percent of bookings came from nonmetro areas.<\/p>\n

The publication gives an example of Satish Kumar, a rural farmer who doesn’t really need a car but uses it for family occasions. \u201cI\u2019m mainly concentrating on using it socially \u2013 taking my whole family to weddings and other family functions,\u201d Kumar says.<\/p>\n

But it isn’t only folks like Kumar who are buying the $2,000 Nano. Even the wealthy are looking for a car for their kids or for a chance to own the latest “status symbol.”<\/p>\n

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\u201cWe were expecting people to come who were … on two-wheelers, or in lower-model cars. It was a total surprise \u2013 people were coming \u2026 who have two or three cars, but wanted the Nano just for the sake of having it,” Resham Singh, showroom manager at a Tata dealership said.<\/p>\n

As for Kumar’s mother, who is really proud of her son for purchasing a car, she says: \u201cWe can\u2019t go anywhere because it\u2019s expensive.\u201d<\/p>\n

– By: Kap Shah<\/em><\/p>\n

Source: CSM<\/a> (via Straightline<\/a>)<\/p>\n

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Around ten months after the Tata Nano\u2019s launch, Tata has booked 206,703 sales and has delivered some 17,000 units. According to some research done by Christian Science Motor, some 70 percent of bookings came from nonmetro areas. The publication gives an example of Satish Kumar, a rural farmer who doesn’t really need a car but […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-252088","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/252088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=252088"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/252088\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=252088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=252088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=252088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}