{"id":259842,"date":"2010-02-01T12:51:46","date_gmt":"2010-02-01T17:51:46","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a83c5571970b"},"modified":"2010-02-01T12:51:46","modified_gmt":"2010-02-01T17:51:46","slug":"marketers-totally-geeking-out-about-final-season-of-abcs-lost","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/259842","title":{"rendered":"Marketers totally geeking out about final season of ABC&#8217;s &#8216;Lost&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/news.cnet.com\/8301-13577_3-10443751-36.html\" style=\"float: right;\"><img decoding=\"async\" alt=\"Oceanic\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a83c5271970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a83c5271970b-300wi\" style=\"margin: 0px 0px 5px 5px; width: 300px;\"><\/img><\/a> <\/p>\n<p>The final season of ABC&#8217;s <em>Lost<\/em> is upon us, and it seems marketers are very interested. Anheuser-Busch is preparing no less than two nods to the show in its Super Bowl ads\u2014a thematic parody in one spot; and in another, a cameo by Fran\u00e7ois Chou, who plays <em>Lost<\/em>&#8216;s mysterious Pierre Chang, aka &quot;Marvin Candle.&quot; Now, Kayak, the online travel site, has apparently given a much more subtle nod to the show. Last week, <a href=\"http:\/\/news.cnet.com\/8301-13577_3-10443751-36.html\" >CNet dug up a $4,839 flight<\/a> from Sydney to Los Angeles \u2026 on Oceanic Airlines. That, of course, was the doomed flight that our <em>Lost<\/em>-ies took way back when. Asked about this easter egg, Kayak CMO Robert Birge professed ignorance. &quot;It&#8217;s a complete mystery to us,&quot; he wrote in an e-mail to BrandFreak. &quot;We&#8217;re investigating to see if there are any more &#8216;ghosts in the machine.&#8217; &quot; Hmm. Could this be the work of the Dharma Initiative? Or has Birge been listening to too many Police albums? <\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The final season of ABC&#8217;s Lost is upon us, and it seems marketers are very interested. Anheuser-Busch is preparing no less than two nods to the show in its Super Bowl ads\u2014a thematic parody in one spot; and in another, a cameo by Fran\u00e7ois Chou, who plays Lost&#8216;s mysterious Pierre Chang, aka &quot;Marvin Candle.&quot; Now, [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-259842","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/259842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=259842"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/259842\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=259842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=259842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=259842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}