{"id":262803,"date":"2010-02-02T18:03:34","date_gmt":"2010-02-02T23:03:34","guid":{"rendered":"tag:contentnext.com,2010-02-01:article\/419-mma-breaks-up-global-organization-into-four-units-appoints-new-north-am"},"modified":"2010-02-02T18:03:34","modified_gmt":"2010-02-02T23:03:34","slug":"mma-breaks-up-global-organization-into-four-units-appoints-new-north-american-leader","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/262803","title":{"rendered":"MMA Breaks Up Global Organization Into Four Units; Appoints New North American Leader"},"content":{"rendered":"

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The Mobile Marketing Association is reorganizing its structure in order to support the “unprecedented awareness” of mobile marketing worldwide and its surging membership, the non-profit trade association said today.<\/p>\n

The new structure will give its four operating regions in Asia Pacific, Europe, Middle East and Africa, Latin America and North America, more autonomy. Each region will have a managing director, who will launch local councils, local events and have full financial responsibility. As part of the restructuring, MMA appointed a new North American head, Michael Becker, co-founder of iLoop Mobile. It also continues to search for a CEO after its global CEO and President Mike Wehrs resigned Dec. 31<\/a>. Release<\/a>.\n<\/p>\n

The managing directors are as follows: Paul Berney in EMEA, Rohit Dadwal in APAC and Michael Becker will assume the role of managing director in North America. The managing directors will report to the MMA\u2019s interim CEO, Federico Pisani Massamormile. “The restructuring enables us to address the growing popularity of mobile marketing and our increasing membership all over the world, while enabling a measure of \u2018geographic specificity\u2019 to how the organization operates,\u201d said Pisani Massamormile. <\/p>\n

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The Mobile Marketing Association is reorganizing its structure in order to support the “unprecedented awareness” of mobile marketing worldwide and its surging membership, the non-profit trade association said today. The new structure will give its four operating regions in Asia Pacific, Europe, Middle East and Africa, Latin America and North America, more autonomy. Each region […]<\/p>\n","protected":false},"author":2853,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-262803","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/262803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2853"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=262803"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/262803\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=262803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=262803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=262803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}