{"id":264367,"date":"2010-02-02T09:34:59","date_gmt":"2010-02-02T14:34:59","guid":{"rendered":"http:\/\/www.ridelust.com\/?p=35842"},"modified":"2010-02-02T09:34:59","modified_gmt":"2010-02-02T14:34:59","slug":"spyker-saab-will-remain-bridesmaid-not-become-bride","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/264367","title":{"rendered":"Spyker:  Saab Will Remain Bridesmaid, Not Become Bride"},"content":{"rendered":"<p><a href=\"http:\/\/www.ridelust.com\/spyker-saab-will-remain-bridesmaid-not-become-bride\/2008-saab-9-3-sport-sedan-12\/\" rel=\"attachment wp-att-35843\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ridelust.com\/wp-content\/uploads\/2008-Saab-9-3-Sport-Sedan-12.jpg\" alt=\"2008 Saab 9-3\" title=\"2008-Saab-9-3-Sport-Sedan-12\" width=\"500\" height=\"333\" class=\"aligncenter size-full wp-image-35843\" \/><\/a><\/p>\n<p>In an announcement that surprised no one, Spyker has declared that new acquisition Saab will be a niche player in the automotive market.  Spyker\u2019s plans, previously developed by Saab\u2019s management team, will be to reposition the marque as an environmentally friendly, performance oriented brand.  The company will focus production on three or four model lines based around the 9-3, 9-5 and 9-4.  The 9-1, a compact hatchback designed to compete withe the Mini Cooper and Audi A1, has not officially been killed.  Though not in the current business plan, the 9-1 would give Saab product in the entry level luxury performance segment.<\/p>\n<p><span id=\"more-35842\"><\/span>I see this as good news.  Saab has always had a strong cult following, with a reputation built on quirky but stout cars.  GM nearly killed the brand in their attempt broaden its appeal.  Saabs, like lutefisk, are an acquired taste and there are reasons why McDonalds doesn\u2019t offer the \u2018McLutefisk with Cheese\u2019 on their menu.  In keeping the brand small but targeted, Spyker will likely ensure it\u2019s long term success.<\/p>\n<p>Source:  <a href=\"http:\/\/www.motorauthority.com\/blog\/1041031_spyker-saab-will-be-niche-player-with-three-to-four-models\">Motor Authority<\/a><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/DyloAlV8y4UFBK8euiNnaBtGQ28\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/DyloAlV8y4UFBK8euiNnaBtGQ28\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/DyloAlV8y4UFBK8euiNnaBtGQ28\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/DyloAlV8y4UFBK8euiNnaBtGQ28\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an announcement that surprised no one, Spyker has declared that new acquisition Saab will be a niche player in the automotive market. Spyker\u2019s plans, previously developed by Saab\u2019s management team, will be to reposition the marque as an environmentally friendly, performance oriented brand. The company will focus production on three or four model lines [&hellip;]<\/p>\n","protected":false},"author":2161,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-264367","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/264367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2161"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=264367"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/264367\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=264367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=264367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=264367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}