{"id":264381,"date":"2010-02-02T10:00:33","date_gmt":"2010-02-02T15:00:33","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=50073"},"modified":"2010-02-02T10:00:33","modified_gmt":"2010-02-02T15:00:33","slug":"chevrolet-drops-%e2%80%98an-american-revolution%e2%80%99-tagline","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/264381","title":{"rendered":"Chevrolet drops \u2018An American Revolution\u2019 tagline"},"content":{"rendered":"

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Chevrolet has just dropped its catchy tagline – “An American Revolution,” which it has been using since 2003.<\/p>\n

The campaign had a grand launch on\u00a0Dick Clark’s Rockin’ New Year’s Eve program with a spot produced by Hollywood director Michael Bay featuring the song “Magic Carpet Ride” by Steppenwolf. It was as “all-American” as you could get.<\/p>\n

What’s the reason for the drop? “There’s not really an all-new theme,” Chevy General Manager Jim Campbell told Automotive News<\/em>. “It’s really communications focused at those target customers.” Meaning, instead, Chevrolet will just use the brand names as the tagline.<\/p>\n

You can check out the great commercial that started it all after the jump. And if you’re a Michael Bay and Transformers fan – you’ll see a lot of “AutoBot” touches in the commercial.<\/em><\/p>\n

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– By: Omar Rana<\/em><\/p>\n

Source: Automotive News<\/a> (Subscription Required) (via AOL<\/a>)
\nImages Source: oscar99ta’s Flickr <\/a><\/p>\n

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\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chevrolet has just dropped its catchy tagline – “An American Revolution,” which it has been using since 2003. The campaign had a grand launch on\u00a0Dick Clark’s Rockin’ New Year’s Eve program with a spot produced by Hollywood director Michael Bay featuring the song “Magic Carpet Ride” by Steppenwolf. It was as “all-American” as you could […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-264381","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/264381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=264381"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/264381\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=264381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=264381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=264381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}