{"id":265606,"date":"2010-02-02T11:16:37","date_gmt":"2010-02-02T16:16:37","guid":{"rendered":"tag:typepad.com,2003:post-6a00d8341c4df253ef0128774b06c9970c"},"modified":"2010-02-02T11:16:37","modified_gmt":"2010-02-02T16:16:37","slug":"%e2%80%9cworld-news%e2%80%9d-closes-total-viewing-and-demo-gaps-with-nbc","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/265606","title":{"rendered":"\u201cWorld News\u201d Closes Total Viewing and Demo Gaps with NBC"},"content":{"rendered":"<div xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong style=\"mso-bidi-font-weight: normal\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Increases Total Viewing and Demo Advantages Over CBS vs. the Previous Year<span style=\"BACKGROUND: yellow; mso-highlight: yellow\"><o:p><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; BACKGROUND: yellow; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;; mso-highlight: yellow\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><\/span>&#0160;<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">For the week of January 25th, \u201cABC World News with Diane Sawyer\u201d averaged 8.51 million Total Viewers and a 2.0\/7 among Adults 25-54 according to Nielsen Media Research. Week-to-week \u201cWorld News\u201d grew its demo audience by 4%.&#0160; <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Please note: \u201cWorld News\u201d is based on a four-day average (Mon-Tues &amp; Thurs-Fri); ratings on Wednesday were excluded due to the President\u2019s State of the Union Address. \u201cNBC Nightly News\u201d and \u201cCBS Evening News\u201d are based on a five-day average. Diane Sawyer anchored \u201cWorld News\u201d Monday-Thursday; Dan Harris anchored on Friday. <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Week-to-week, \u201cWorld News\u201d closed the gap with \u201cNightly News\u201d in Total Viewers by 11% (1,570,000) and among Adults 25-54 by 29% (560,000). In addition, \u201cWorld News\u201d cut into Nightly\u2019s Adult 25-54 advantage by 14% year-to-year.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><\/o:p><\/span>&#0160;<\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p><br \/>\n<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Compared to the previous year, World News increased its Total Viewing advantage over \u201cEvening News\u201d by 11% (1,750,000) and its demo advantage by 6% (380,000). <o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">For the week, \u201cWorld News\u201d was up 4% (290,000) among Total Viewers and up 9% (200,000) among Adults 25-54 compared to its season-to-date average.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Last week\u2019s \u201cWorld News\u201d featured comprehensive coverage of the State of the Union including Diane Sawyer\u2019s exclusive interview with President Barack Obama at the White House and an interview with White House Chief of Staff Rahm Emanuel. \u201cWorld News\u201d also continued its coverage of the Toyota recall with reporting by ABC Chief Investigative Correspondent Brian Ross.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 10pt; FONT-FAMILY: &#39;Arial&#39;,&#39;sans-serif&#39;\">Jon Banner is the executive producer of \u201cABC World News with Diane Sawyer.\u201d<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 11pt; FONT-FAMILY: &#39;Calibri&#39;,&#39;sans-serif&#39;; mso-bidi-font-family: &#39;Times New Roman&#39;; mso-bidi-theme-font: minor-bidi\">&#0160;<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"text-decoration: underline;\"><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\">EVENING NEWS (Week of January 25, 2010)<o:p><\/o:p><\/span><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\"><strong><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\"><o:p>&#0160;<\/o:p><\/span><\/strong><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\">\t&#0160;&#0160;&#0160;<strong><span style=\"text-decoration: underline;\">Total Viewers<\/span>&#0160; &#0160; <span style=\"text-decoration: underline;\">Adults 25-54<\/span>\t&#0160; <span style=\"text-decoration: underline;\">Households<\/span><\/strong><\/span><span style=\"FONT-SIZE: 9pt\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><strong><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\">ABC&#0160; &#0160; 8,510,000&#0160;&#0160;&#0160; &#0160;2.0\/7; 2,540,000\t 5.7\/10<\/span><\/strong><span style=\"FONT-SIZE: 9pt\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\">NBC&#0160;&#0160;&#0160; <strong>10,080,000<\/strong>&#0160;&#0160; &#0160; 2.5\/9; 3,100,000\t 6.6\/12<\/span><span style=\"FONT-SIZE: 9pt\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt\"><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\">CBS&#0160;&#0160;&#0160; <strong>6,760,000<\/strong>&#0160;&#0160; &#0160;&#0160; 1.7\/6; 2,160,000&#0160; &#0160;&#0160; 4.5\/8<\/span><span style=\"FONT-SIZE: 9pt\"><o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; TEXT-ALIGN: justify\"><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;Courier New&#39;\"><o:p>&#0160;<\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"MARGIN: 0in 0in 0pt; LINE-HEIGHT: 13.2pt\"><strong><span style=\"FONT-SIZE: 9pt; FONT-FAMILY: &#39;CG Omega&#39;,&#39;sans-serif&#39;\">Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 1\/25\/10, 1\/18\/10 &amp; 1\/26\/09). Live +7 (where available) &amp; Live +SD for Season-to-date (9\/21\/09-1\/31\/10) &amp; World News with Diane Sawyer (12\/21\/09-1\/31\/10).<o:p><\/o:p><\/span><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Increases Total Viewing and Demo Advantages Over CBS vs. the Previous Year &#0160; For the week of January 25th, \u201cABC World News with Diane Sawyer\u201d averaged 8.51 million Total Viewers and a 2.0\/7 among Adults 25-54 according to Nielsen Media Research. Week-to-week \u201cWorld News\u201d grew its demo audience by 4%.&#0160; &#0160; Please note: \u201cWorld News\u201d [&hellip;]<\/p>\n","protected":false},"author":5352,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-265606","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/265606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/5352"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=265606"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/265606\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=265606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=265606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=265606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}