{"id":266374,"date":"2010-02-02T15:27:02","date_gmt":"2010-02-02T20:27:02","guid":{"rendered":"http:\/\/gigaom.com\/?p=96285"},"modified":"2010-02-02T15:27:02","modified_gmt":"2010-02-02T20:27:02","slug":"are-emerging-markets-enough-to-fuel-nokia%e2%80%99s-ovi-store","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/266374","title":{"rendered":"Are Emerging Markets Enough to Fuel Nokia\u2019s Ovi Store?"},"content":{"rendered":"
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\"\"<\/a>Nokia’s Ovi Store, after stumbling out of the gate last year, appears to have found its rhythm, becoming the storefront of choice for mobile developers in emerging markets. But whether it can turn that success into big money is unclear.<\/p>\n

Deemed “a complete disaster<\/a>” in the wake of its launch last May, the Ovi Store has gained remarkable traction in recent weeks. Nokia last week<\/a> said the storefront had begun delivering a million downloads a day<\/a>, and Greystripe — which recently scored another $2 million in funding<\/a> –\u00a0 today said it had extended support for its mobile gaming ad network<\/a> to the Ovi Store. Research In Markets has confirmed the momentum, proclaiming that the Ovi Store has overtaken Apple’s App Store<\/a> in “crucial high-growth emerging markets” in the Asia-Pacific region and Latin America.<\/p>\n

That success is getting lost in translation, though, in Western Europe and North America. An executive from the mobile app analytics firm Flurry told me this morning that over the last year building for the iPhone has accounted for roughly 80 percent of developers’ time, while Java — the feature phone platform that Nokia dominates — accounts for only 1 percent. And Flurry has some experience in emerging markets, as it built and distributed email apps for feature phones in developing economies before shifting its focus to higher-end gadgets in more mature markets.<\/p>\n