{"id":268499,"date":"2010-02-02T17:20:00","date_gmt":"2010-02-02T22:20:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/02\/02\/report-gm-gunning-for-1m-chevrolet-sales-in-europe-by-2015\/"},"modified":"2010-02-02T17:20:00","modified_gmt":"2010-02-02T22:20:00","slug":"report-gm-gunning-for-1m-chevrolet-sales-in-europe-by-2015","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/268499","title":{"rendered":"Report: GM gunning for 1M Chevrolet sales in Europe by 2015"},"content":{"rendered":"

Filed under: Europe<\/a>, Chevrolet<\/a>, GM<\/a><\/p>\n

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2011 Chevrolet Cruze – click above for high-res image gallery<\/small><\/font><\/em><\/strong><\/div>\n

\nBack in 2005, General Motors’<\/a> Chevrolet<\/a> brand wasn’t much of a player in Europe. With the help of some re-badged Daewoo models and a bit of marketing effort, the Bowtie doubled its sales volume by 2008. That’s no small feat in any market, much less a region as cutthroat competitive as Europe. The General’s meat-and-potatoes marque even held relatively steady in 2009, as sales dropped 14 percent in the region mainly because of a 56 percent drop in sales in recession-plagued Russia. In Western Europe, Chevrolet saw a 7.8 percent increase in sales for the year, buoyed by various cash-for-clunkers programs in countries like France and the UK.<\/p>\n

But while sales of 425,000 vehicles in a down year sounds like a nice story for Chevrolet, The General wants a lot more in the years ahead. Wards Automotiv<\/em>e is reporting that GM is looking to move one million Chevy vehicles in Europe by 2015, more than doubling the volume of Bowtie branded sales in a mere six years. The General will reportedly stretch to achieve this goal by cutting down on re-badged Daewoo models and instead offering more global Chevy vehicles like the Volt<\/a>, Spark<\/a>, Cruze<\/a>, Aveo<\/a> and Orlando<\/a>. <\/p>\n

Some critics wonder if Chevrolet’s success is coming at the expense of Opel<\/a>. After all, while Chevy sales increased by nearly eight percent, Opel’s fortunes dropped by nearly six percent. Not so, says Chevrolet Europe President Wayne Brannon. Brannon told Wards<\/em> that the company’s marketing data shows that Opel shoppers rarely cross the isle and shop Chevy. <\/p>\n

Will the EuroGeneral reach its lofty goal of one million sales in 2015? We have no idea, but it seems like every automaker has some lofty sales goal<\/a> for 2015, and we’re thinking at least a few are destined for disappointment. <\/p>\n

[Source: Wards Automotive<\/a> – sub. req.]<\/p>\n

Report: GM gunning for 1M Chevrolet sales in Europe by 2015<\/a> originally appeared on Autoblog<\/a> on Tue, 02 Feb 2010 17:20:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Filed under: Europe, Chevrolet, GM 2011 Chevrolet Cruze – click above for high-res image gallery Back in 2005, General Motors’ Chevrolet brand wasn’t much of a player in Europe. With the help of some re-badged Daewoo models and a bit of marketing effort, the Bowtie doubled its sales volume by 2008. That’s no small feat […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-268499","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/268499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=268499"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/268499\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=268499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=268499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=268499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}