{"id":269918,"date":"2010-02-03T08:37:31","date_gmt":"2010-02-03T13:37:31","guid":{"rendered":"http:\/\/gigaom.com\/?p=96422"},"modified":"2010-02-03T08:37:31","modified_gmt":"2010-02-03T13:37:31","slug":"singlepoint-jettisons-messaging-to-focus-on-sms-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/269918","title":{"rendered":"SinglePoint Jettisons Messaging to Focus on SMS Ads"},"content":{"rendered":"
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\"\"<\/a>SinglePoint<\/a> this morning said it’s spinning off its mobile messaging business to Ericsson to focus solely on the quiet — but lucrative — SMS advertising segment. A longtime player in mobile marketing, the Seattle-area company gained traction with interactive text campaigns including those used by Barack Obama’s presidential campaign and TV shows such as “Deal or No Deal.”<\/p>\n

Mobile text ads have steadily picked up steam even as sexier offerings like in-app marketing or video ads attract attention. Text ads accounted for an astounding 88 percent of total U.S. mobile ad revenues last year, according to J. P. Morgan<\/a>, ringing in $2.3 billion. And it will surge to $3.2 billion in 2010, J. P. Morgan pridicts. Veteran mobile companies OpenMarket <\/a>and mBlox <\/a>launched SMS ad platforms last year in an effort to tap some of those dollars, joining a host of others in the space. Look for some of the SMS ad guys to get picked up in the coming months as the bigger players — including perhaps Google<\/a> — seek to fill the holes in their mobile advertising businesses.<\/p>\n

Related GigaOM Pro (sub. req’d) research:<\/strong><\/p>\n