{"id":272189,"date":"2010-02-03T14:20:00","date_gmt":"2010-02-03T19:20:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/microsoft_we_intend_to_make_a_profit.php"},"modified":"2010-02-03T14:20:00","modified_gmt":"2010-02-03T19:20:00","slug":"microsoft-on-bing-we-intend-to-make-a-profit","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/272189","title":{"rendered":"Microsoft on Bing: “We Intend to Make a Profit”"},"content":{"rendered":"

\"bing_logo_may09.png\"Apparently Microsoft is talking profit in the midst of 15 straight quarters of losses, according to a Paid Content article<\/a> this morning. The company is looking to Bing to pull it out of its nearly four-year long slide, Yusuf Mehdi, Microsoft senior vice president of online business, said in an interview<\/a> last night with Reuters. <\/p>\n

According to the interview, Bing is looking at becoming a “credible No. 2” as soon as Microsoft closes a deal with Yahoo, making Bing the backbone for Yahoo search. We do see a few areas where Bing has been gaining ground and wonder if Microsoft may be able to come back out of the red.<\/p>\n

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\nAccording to the Reuters, if Microsoft closes the deal with Yahoo, it will then effectively control nearly 30% of the search engine market, a magic number in the advertising business. <\/p>\n

“The nice thing is we can say (to advertisers) you can be close to 30 percent share in one easy buy,” Mehdi told Reuters. “Clearly there’s a huge return in the search marketplace that can more than make up the investments we’ve put in to this point.”<\/p>\n

In addition to the Yahoo partnership, Microsoft has been in talks<\/a> recently with Apple about becoming the default search engine on the iPhone. We looked at this scenario last week and found that Bing looks to potentially gain up to 50% of iPhone traffic<\/a> were it to take over Google’s default spot. At the same time, we also noted data from Hitwise<\/a>, which showed that Bing had actually lost market share recently.<\/p>\n

Image courtesy of Business Insider’s “Chart of the Day”<\/a><\/em>.<\/p>\n

Discuss<\/a><\/strong><\/p>\n

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Apparently Microsoft is talking profit in the midst of 15 straight quarters of losses, according to a Paid Content article this morning. The company is looking to Bing to pull it out of its nearly four-year long slide, Yusuf Mehdi, Microsoft senior vice president of online business, said in an interview last night with Reuters. […]<\/p>\n","protected":false},"author":596,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-272189","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/596"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=272189"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272189\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=272189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=272189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=272189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}