{"id":272446,"date":"2010-02-03T17:21:01","date_gmt":"2010-02-03T22:21:01","guid":{"rendered":"http:\/\/gigaom.com\/?p=96695"},"modified":"2010-02-03T17:21:01","modified_gmt":"2010-02-03T22:21:01","slug":"amazon-buys-touchscreen-startup-report","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/272446","title":{"rendered":"Amazon Buys Touchscreen Startup: Report"},"content":{"rendered":"
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Amazon, faced with aggressive competition from Apple and its forthcoming iPad<\/a>, is stepping up its hardware game. According to the New York Times<\/a>, it has bought a small pre-product startup called Touchco<\/a> and plans to merge it with its Kindle hardware division, Lab126. Two words: touchscreen Kindles.<\/p>\n

\"\"<\/a>Touchco, a six-person startup out of the New York University\u00a0Media Research Lab, has developed a sensitive surface that detects multiple pressure levels of unlimited simultaneous inputs and which it claims to be able to produce cheaply, as detailed<\/a> by\u00a0the same New York Times writer reporting the acquisition, Nick Bilton, at the end of December. It has since taken the content off its web site and replaced it with a note saying, “Thank you for your interest in Touchco. As of January 2010, the company is no longer doing business.”<\/p>\n

Amazon is trying to step up its Kindle game<\/a> to match the market — for instance, opening the device up<\/a> to outside developers’ applications — but as James at jkOnTheRun has repeatedly pointed out<\/a>, what really matters for e-book readers is content. Meanwhile,\u00a0Motorola\u2019s handset division invested<\/a> in French touch startup Sensitive Object late last year. <\/p>\n

Related content from GigaOM Pro (sub. req’d): <\/strong><\/p>\n

Rumored Apple Tablet Opportunites Too Big to Ignore<\/a><\/div>\n

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Amazon, faced with aggressive competition from Apple and its forthcoming iPad, is stepping up its hardware game. According to the New York Times, it has bought a small pre-product startup called Touchco and plans to merge it with its Kindle hardware division, Lab126. Two words: touchscreen Kindles. Touchco, a six-person startup out of the New […]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-272446","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=272446"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272446\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=272446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=272446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=272446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}