{"id":272784,"date":"2010-02-03T18:18:45","date_gmt":"2010-02-03T23:18:45","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/02\/03\/amazon-said-to-acquire-touch-screen-startup-touchco-points-to-touch-screen-kindle\/"},"modified":"2010-02-03T18:18:45","modified_gmt":"2010-02-03T23:18:45","slug":"amazon-said-to-acquire-touch-screen-startup-touchco-points-to-touch-screen-kindle","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/272784","title":{"rendered":"Amazon said to acquire touch-screen startup Touchco, points to touch-screen Kindle"},"content":{"rendered":"<p><\/p>\n<p><a href=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/abc67_kindle1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-156825\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/abc67_kindle1.jpg\" alt=\"\" width=\"300\" height=\"299\" \/><\/a><\/p>\n<p>While many may have written off Amazon&#8217;s Kindle &#8212; along with the rest of its e-reader brethren &#8212; after the announcement of Apple&#8217;s iPad, I haven&#8217;t been so quick to judge. If anything, we may have to thank the iPad for spurring on more competition in the e-Reader segment. Take for example the <a href=\"http:\/\/www.nytimes.com\/2010\/02\/04\/technology\/04amazon.html\">news today<\/a> that Amazon has potentially acquired Toucho, a New York-based start-up that&#8217;s focusing on touch-screen technology.<\/p>\n<p>The news comes from a person briefed on the deal, but it has yet to be officially acknowledged by Amazon or Touchco. The purchase makes complete sense for Amazon, since Touchco&#8217;s technology would allow for them to cheaply bring multi-touch capabilities to future Kindles.<\/p>\n<p>Unlike the capacitive touch-screen technology that has been popularized by the iPhone, new mobile devices, and now the iPad &#8212;\u00a0 Touchco utilizes something call interpolating force-sensitive resistance (I.F.S.R.). Instead of requiring skin contact like capacitive touch-screens, Touchco&#8217;s technology uses resistors which detect different levels of pressure. And perhaps most importantly for Amazon, Touchco&#8217;s technology is much cheaper &#8212; it could cost &#8220;as little as $10 a square foot.&#8221;<\/p>\n<p>In a <a href=\"http:\/\/bits.blogs.nytimes.com\/2009\/12\/30\/multi-touch-screens-could-enable-many-new-devices\/\">previous report<\/a> on I.F.S.R. by the NYT, they noted that the force-sensitive resistors &#8220;become more conductive as you apply different levels of pressure, and  then  constantly scan and detect different inputs.&#8221; They went on to say that the technology would allow for &#8220;very low power, unlimited simultaneous touch inputs  and the possibility of fully flexible multitouch devices.&#8221;<\/p>\n<p>The only snag for Kindle fans is that Amazon won&#8217;t likely implement I.F.S.R. on current Kindle displays. Currently, the Kindle uses an electronic paper display by <a href=\"http:\/\/en.wikipedia.org\/wiki\/E_Ink\">E Ink<\/a> &#8212; which offers paper-like quality, and remains one of the device&#8217;s key selling points despite being limited to displaying black, white, and grey. Thanks to E Ink, the Kindle is also one of the few modern devices that doesn&#8217;t force you to stare at a bright back-lit screen, and it would be a shame for it to lose that feature.<\/p>\n<p>A touch-screen Kindle is inevitable, but I hope that Amazon figures out a way to use Touchco&#8217;s technology in E Ink displays, rather than going with full-color LCD displays like modern laptops and the iPad. It&#8217;s likely that Amazon would want to compete more directly with the iPad by offering a full-color tablet of their own &#8212; and to do so this year they would definitely need to use an LCD display. Color E Ink technology probably won&#8217;t see widespread availability until the <a href=\"http:\/\/www.fastcompany.com\/blog\/kit-eaton\/technomix\/e-ink-buy-out-clears-path-color-kindle-2010\">end of the year<\/a>, and more likely not until 2011.<\/p>\n<p>Just like with the announcement of the <a href=\"http:\/\/venturebeat.com\/2010\/01\/20\/amazon-lets-developers-create-apps-for-the-kindle-book-reader\/\">Kindle application store<\/a>, Amazon has to balance keeping the Kindle competitive with similar devices, while also staying true to its core e-reader functionality. I&#8217;m hoping that Amazon doesn&#8217;t try to compete with the iPad too much &#8212; because in doing so they risk losing what makes the Kindle a great e-Book reader.<\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/_OiVUevvWGijt6IHDylIZKC8h8Q\/0\/da\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/abc67_di\" border=\"0\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/_OiVUevvWGijt6IHDylIZKC8h8Q\/1\/da\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/abc67_di\" border=\"0\"><\/img><\/a><\/p>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=9QxBlp1xGko:YRkjQhWWpfw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/abc67_Venturebeat?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=9QxBlp1xGko:YRkjQhWWpfw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/697dd_Venturebeat?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=9QxBlp1xGko:YRkjQhWWpfw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/8b375_Venturebeat?i=9QxBlp1xGko:YRkjQhWWpfw:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=9QxBlp1xGko:YRkjQhWWpfw:I9og5sOYxJI\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/8b375_Venturebeat?d=I9og5sOYxJI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/Venturebeat?a=9QxBlp1xGko:YRkjQhWWpfw:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/2bae4_Venturebeat?i=9QxBlp1xGko:YRkjQhWWpfw:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/2bae4_9QxBlp1xGko\" height=\"1\" width=\"1\" \/> <\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/feedproxy.google.com\/~r\/Venturebeat\/~3\/9QxBlp1xGko\/\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While many may have written off Amazon&#8217;s Kindle &#8212; along with the rest of its e-reader brethren &#8212; after the announcement of Apple&#8217;s iPad, I haven&#8217;t been so quick to judge. If anything, we may have to thank the iPad for spurring on more competition in the e-Reader segment. Take for example the news today [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-272784","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=272784"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272784\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=272784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=272784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=272784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}