{"id":272931,"date":"2010-02-03T09:49:06","date_gmt":"2010-02-03T14:49:06","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e201287759ab01970c"},"modified":"2010-02-03T09:49:06","modified_gmt":"2010-02-03T14:49:06","slug":"grit-your-teeth-for-concerts-at-the-comfort-dental-amphitheater","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/272931","title":{"rendered":"Grit your teeth for concerts at the Comfort Dental Amphitheater"},"content":{"rendered":"<p><a href=\"http:\/\/www.denverpost.com\/headlines\/ci_14226337\" style=\"float: right;\"><img decoding=\"async\" alt=\"Teeth1\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8576030970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8576030970b-200wi\" style=\"margin: 0px 0px 5px 5px; width: 200px;\"><\/img><\/a> <\/p>\n<p>So much attention has been fixed on the recent mega-merger of concert promoter Live Nation and ticket behemoth Ticketmaster\u2014creating one massive &quot;convenience fee&quot;-charging entity\u2014that this little gem almost went unnoticed. Fiddler&#8217;s Green Amphitheater in the Denver area <a href=\"http:\/\/www.denverpost.com\/headlines\/ci_14226337\" >will be renamed the Comfort Dental Amphitheater<\/a> in a deal between the Colorado-based marketer and Live Nation. The 18,000-seat amphitheater, the largest outdoor venue in the state, has Chicago, the Doobie Brothers and Tim McGraw scheduled to perform this summer. But no matter the quality of the entertainment, I defy you, any of you, to set foot in that newly named place without thinking about the root canals in your future and how many cleanings you&#8217;ve skipped lately. Comfort Dental, with 1.5 million patients in five states, will have its name grace the stadium for three years, and its execs said something about the &quot;positive feeling&quot; from listening to music carrying over to the brand on your &quot;next dental visit.&quot; Naming rights are tricky\u2014just ask any failed financial institution or bankrupt marketer\u2014but selling this one to the public has to be like pulling teeth. Note to self: Must floss. <\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So much attention has been fixed on the recent mega-merger of concert promoter Live Nation and ticket behemoth Ticketmaster\u2014creating one massive &quot;convenience fee&quot;-charging entity\u2014that this little gem almost went unnoticed. Fiddler&#8217;s Green Amphitheater in the Denver area will be renamed the Comfort Dental Amphitheater in a deal between the Colorado-based marketer and Live Nation. The [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-272931","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=272931"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/272931\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=272931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=272931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=272931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}