{"id":273050,"date":"2010-02-03T17:11:00","date_gmt":"2010-02-03T22:11:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/chinas-yingli-green-energy-will-shine-at-2010-fifa-world-cup-2010-2"},"modified":"2010-02-03T17:11:00","modified_gmt":"2010-02-03T22:11:00","slug":"chinas-yingli-green-energy-will-shine-at-2010-fifa-world-cup","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/273050","title":{"rendered":"China&#8217;s Yingli Green Energy Will Shine At 2010 FIFA World Cup"},"content":{"rendered":"<p><img decoding=\"async\" class=\"float_right\" src=\"http:\/\/static.businessinsider.com\/image\/4b69ed750000000000b26ae1\/ap-world-cup-sponsors.jpg\" border=\"0\" alt=\"AP World Cup Sponsors\" \/><\/p>\n<p>Another reason we know <a href=\"http:\/\/www.businessinsider.com\/why-investors-are-crazy-about-chinese-solar-companies-2010-1\">Chinese solar companies mean business<\/a>: When they can throw more than $100 million at sponsoring a sporting event.<\/p>\n<p>Chinese solar panel maker Yingli Green Energy has become the first green energy company to sponsor the FIFA World Cup, <a href=\"http:\/\/greenenergyreporter.com\/2010\/02\/yingli-green-energy-chinese-company-makes-history-with-2010-world-cup-sponsorship\/#more-6026\">GreenEnergyReporter reports<\/a>.<\/p>\n<p>Although the amount of the endorsement is unknown, &ldquo;tier one&rdquo; sponsorships start above the  $100 million mark. Other sponsors include McDonalds, Budweiser and the  Indian-owned Satyam IT services company.<\/p>\n<p>As part of the deal, Yingli gets global marketing rights, including ticket and board  advertising, and the right to showcase its solar products in the fan  zones. The company logo will also be featured next to the World Cup  Official Emblem.<\/p>\n<p><a href=\"http:\/\/www.businessinsider.com\/chinas-yingli-green-energy-will-shine-at-2010-fifa-world-cup-2010-2#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><b>See Also:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.businessinsider.com\/chinese-government-pushing-solar-like-never-before-2009-11\">China Pushing Solar Like Never Before<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/why-investors-are-crazy-about-chinese-solar-companies-2010-1\">Why Investors Are Crazy About Chinese Solar Companies<\/a><\/li>\n<\/ul>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/XUsWViBOkn9oiqRuODE0q_9kBYM\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/XUsWViBOkn9oiqRuODE0q_9kBYM\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/XUsWViBOkn9oiqRuODE0q_9kBYM\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/XUsWViBOkn9oiqRuODE0q_9kBYM\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=nSLbjUrQlk0:9P5sil2jIPs:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=nSLbjUrQlk0:9P5sil2jIPs:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=nSLbjUrQlk0:9P5sil2jIPs:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=nSLbjUrQlk0:9P5sil2jIPs:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=nSLbjUrQlk0:9P5sil2jIPs:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=nSLbjUrQlk0:9P5sil2jIPs:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?a=nSLbjUrQlk0:9P5sil2jIPs:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/greensheet?i=nSLbjUrQlk0:9P5sil2jIPs:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/greensheet\/~4\/nSLbjUrQlk0\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another reason we know Chinese solar companies mean business: When they can throw more than $100 million at sponsoring a sporting event. Chinese solar panel maker Yingli Green Energy has become the first green energy company to sponsor the FIFA World Cup, GreenEnergyReporter reports. Although the amount of the endorsement is unknown, &ldquo;tier one&rdquo; sponsorships [&hellip;]<\/p>\n","protected":false},"author":813,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-273050","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/273050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/813"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=273050"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/273050\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=273050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=273050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=273050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}