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Just in time for Jewish Disability Awareness Month<\/a>, a great article in last week’s New York Times<\/a> described a new initiative intended to encourage employers to hire people with disabilities. It’s not, as the article points out, “your father’s hire the handicapped campaign;” it takes a “light-hearted tack rather than a sober or earnest tone.” <\/p>\n I like the approach; it’s a little irreverent – “disruptive” yet “tasteful” is how Barbara Otto, executive director at Health and Disability Advocates in Chicago<\/a>, describes it – but it catches the eye and reminds us that for many people, a disability is one, small aspect of who they are. That aspect can either be emphasized or exaggerated by society and employers or it can be embraced for what it is: one unique piece in the persona of a potential employee. <\/p>\n <\/p>\n The page for the “Think Beyond the Label Campaign” is here<\/a> and I’d also recommend checking out their video ad here<\/a>.<\/p>\n <\/p>\n