![\"\"](\"http:\/\/chicagopressrelease.com\/wp-content\/uploads\/2010\/02\/tims-baseball-card-shop-chicago-miller-high-life-superbowl-ad-230x300.jpg\" "\\"tims-baseball-card-shop-chicago-miller-high-life-superbowl-ad\\"")
Miller High Life, the beer brand that produced and ran the first-ever 1-second beer commercial is going to return to the big game once again.<\/p>\nMiller High Life, the beer brand that produced and ran the first-ever 1-second beer commercial is going to return to the big game once again.<\/p>\n
Yet, instead of promoting High Life, the company has decided to give the time to four small businesses from around the country, including one Chicago small business.<\/p>\n
Tim’s Baseball Card Shop<\/a> <\/strong>of Chicago, IL, Loretta’s Authentic Pralines in New Orleans, LA., Bizarre Guitar & Drum in Phoenix, AZ, and\u00a0Del’s Barber Shop in Escondido, CA, will\u00a0share the 30-second time-period (valued at approximately $3 million) with the\u00a0deliveryman\u00a0that Miller introduced last year. <\/span><\/p>\n The spots will run during Super Bowl XLIV on Feb. 7, 2010.<\/p>\n According to High Life’s Brand Manager<\/a>; “Miller High Life is all about common sense and nothing makes more sense than giving deserving small businesses the opportunity to be a part of the Big Game.”<\/p>\n Miller searched from coast-to-coast to find businesses that might potentially be a fit for their advertising strategy during the Super Bowl.<\/p>\n Although a myriad of companies stood out, the marketing team at Miller High Life was able to narrow the field to just four.<\/p>\n A 30-second teaser is scheduled to begin this week on CBS stations across the nation in an effort to build awareness and excitement for the combination spot that will feature the select businesses.<\/p>\n Miller High Life is also providing online video and information regarding the four companies on their Web site<\/a>.<\/p>\n About Tim’s Baseball Card Shop, Chicago, Illinois<\/strong><\/p>\n Tim Herron is a Chicago native who opened his baseball card shop 7 years ago in Lincoln Square on the 4500 block of Western Avenue.<\/p>\n Although the shop states “baseball,” Tim buys and sells football, basketball, baseball, and hockey cards as well as sports memorabilia.<\/p>\n There is a buyer on premise at all times, and the store is open 7 days a week.<\/p>\n Miller High Life, the beer brand that produced and ran the first-ever 1-second beer commercial is going to return to the big game once again. Yet, instead of promoting High Life, the company has decided to give the time to four small businesses from around the country, including one Chicago small business. Tim’s Baseball Card […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-277322","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/277322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=277322"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/277322\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=277322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=277322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=277322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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