{"id":277434,"date":"2010-02-04T07:54:12","date_gmt":"2010-02-04T12:54:12","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e2012877616f58970c"},"modified":"2010-02-04T07:54:24","modified_gmt":"2010-02-04T12:54:24","slug":"method-takes-on-the-800-pound-gorilla-in-the-fabric-care-category","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/277434","title":{"rendered":"Method takes on the 800-pound gorilla in the fabric-care category"},"content":{"rendered":"<p><a href=\"http:\/\/methodlaundry.com\/\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Method\" class=\"asset asset-image at-xid-6a00d834519bc269e2012877616b3c970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e2012877616b3c970c-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p>Method is taking aim at the big jugs in the laundry world with a print and digital campaign for its new &quot;smartclean technology&quot; <a href=\"http:\/\/methodlaundry.com\/\" >pump-bottle detergent<\/a>. The concept, developed in conjunction with ad agency Droga5 (yes, the same agency that created <a href=\"http:\/\/adweek.blogs.com\/adfreak\/2009\/11\/get-naked-say-the-pervy-scrubbing-bubbles.html\" >the super-viral &quot;Shiny Suds&quot; ad<\/a> that Method then pulled), is that using bottled laundry detergent is the old and &quot;wasteful&quot; way of cleaning clothes. The company says you can clean 50 loads with its small bottle, featuring a high-powered, plant-based formula that uses 95 percent natural and renewable ingredients. &quot;Say no to jugs&quot; and enjoy &quot;a jug-free America,&quot; read some of the Method&#8217;s advertising lines. The goal is to shake up the way consumers have been doing laundry for years, says Method vp of brand experience Matthew Loyd. &quot;We&#8217;ve been all buying laundry detergent on autopilot for decades,&quot; he says. &quot;What we&#8217;re offering is more than a revolutionary laundry experience. We are delivering a super powerful and concentrated detergent that is a replacement to the outdated, wasteful jug.&quot; Are you listening, Procter &amp; Gamble? This is detergent war! <\/p>\n<p>\u2014Posted by Elaine Wong<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Method is taking aim at the big jugs in the laundry world with a print and digital campaign for its new &quot;smartclean technology&quot; pump-bottle detergent. The concept, developed in conjunction with ad agency Droga5 (yes, the same agency that created the super-viral &quot;Shiny Suds&quot; ad that Method then pulled), is that using bottled laundry detergent [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-277434","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/277434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=277434"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/277434\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=277434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=277434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=277434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}