{"id":280271,"date":"2010-02-04T23:51:44","date_gmt":"2010-02-05T04:51:44","guid":{"rendered":"tag:contentnext.com,2010-02-05:article\/419-apple-warns-developers-not-to-use-location-based-info-primarily-for-ads"},"modified":"2010-02-04T23:51:44","modified_gmt":"2010-02-05T04:51:44","slug":"apple-to-iphone-developers-dont-use-location-based-info-primarily-for-ads","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/280271","title":{"rendered":"Apple To iPhone Developers: Don’t Use Location-Based Info ‘Primarily’ For Ads"},"content":{"rendered":"

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An obvious promise of mobile ads is that they can be location-aware; products can be pitched to people based on where they are. But Apple (NSDQ: AAPL<\/a>) may have just limited that on the iPhone. In a short post<\/a> on the iPhone developer blog, the company warns developers that if their app uses location-based information, that information must be put to “beneficial” use: “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.”\n<\/p>\n

Lots of questions here, including how Apple will enforce the policy. An app developer could plausibly argue that ads—especially<\/em> when they are location-aware—are “beneficial.”  The conspiracy theories, by the way, are already on the rise. As ReadWriteWeb<\/em> notes<\/a>, “some people” hypothesize that Apple—which just entered the mobile ad market via its acquisition of Quattro Wireless<\/a>—wants to have sole control of location-based ads on the iPhone.\n<\/p>\n

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