{"id":283965,"date":"2010-02-05T14:35:23","date_gmt":"2010-02-05T19:35:23","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20128776968b9970c"},"modified":"2010-02-05T14:35:23","modified_gmt":"2010-02-05T19:35:23","slug":"movie-studios-not-quite-as-enamored-of-the-super-bowl-this-year","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/283965","title":{"rendered":"Movie studios not quite as enamored of the Super Bowl this year"},"content":{"rendered":"<p><object height=\"340\" width=\"560\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/qeTzlC6mN4E&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/qeTzlC6mN4E&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"560\"><\/embed><\/object><\/p>\n<p>The last time I watched an M. Night Shyamalan movie was when <em>The Happening<\/em> was nominated for multiple Razzie Awards. (I voted for it!) We&#8217;ll all get a peek at his next effort on Sunday during the Super Bowl (see the trailer above for <em>The Last Airbender<\/em>). But <a href=\"http:\/\/blogs.indiewire.com\/thompsononhollywood\/2010\/02\/03\/super_bowl_movie_ads_lining_up\/\" >only three studios decided to pony up<\/a> as much as $3 million for 30-second spots this year. Every year, Hollywood&#8217;s marketers debate the merits of advertising during the Big Game. It&#8217;s too expensive, they say, and inefficient for movies launching months down the road. And yet, they usually buy, because they&#8217;re afraid not to. This year&#8217;s different, though, with few actually wading in. We can expect to see Disney&#8217;s <em>Alice in Wonderland<\/em>, <em>Prince of Persia<\/em> and maybe <em>Toy Story 3<\/em>. Universal plans to tout <em>The Wolfman<\/em>, <em>Robin Hood<\/em> and potentially the 3-D comedy <em>Despicable Me<\/em>. Paramount, in addition to <em>Airbender<\/em>, will pump the long-awaited <em>Shutter Island<\/em>. Its third spot could go to <em>Iron Man 2<\/em>, which seems like overkill. Isn&#8217;t everybody dying to see that anyway? <\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The last time I watched an M. Night Shyamalan movie was when The Happening was nominated for multiple Razzie Awards. (I voted for it!) We&#8217;ll all get a peek at his next effort on Sunday during the Super Bowl (see the trailer above for The Last Airbender). But only three studios decided to pony up [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-283965","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/283965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=283965"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/283965\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=283965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=283965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=283965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}