{"id":293233,"date":"2010-02-08T14:11:17","date_gmt":"2010-02-08T18:11:17","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=6318"},"modified":"2010-02-08T14:11:17","modified_gmt":"2010-02-08T18:11:17","slug":"register-for-webinar-developing-a-social-strategy-by-objectives","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/293233","title":{"rendered":"Register For Webinar: Developing a Social Strategy by Objectives"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/4340888172\/\"><img decoding=\"async\" class=\"alignleft\" style=\"margin-right: 10px;\" title=\"Socialgraphics Help To Understand Customers --Before You Choose Technologies\" src=\"http:\/\/farm3.static.flickr.com\/2696\/4340888172_8527223d7a_m.jpg\" alt=\"Good For Business\" \/><\/a><em>Left<\/em>:  <em>There are four main categories of social strategy, yet with over 20 subset objectives, which we&#8217;ll discuss at a high level.<\/em><\/p>\n<p>Organizations that focus on social technologies suffer from the symptom of &#8216;<a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/01\/17\/stop-focusing-on-the-hammer-and-think-about-the-house\/\">Fondling The Hammer<\/a>&#8216; . \u00a0True social strategy stems from business objectives &#8211;not the latest technologies.<\/p>\n<p>So often, companies develop social tactics based on the latest tool that&#8217;s sprung forth. \u00a0Yet, so far and few in between to organizations develop an actionable plan based on business goals.<\/p>\n<p>This second in our no-cost webinar series is coming up on the topic of social strategy. \u00a0In the spirit of<a href=\"http:\/\/en.wikipedia.org\/wiki\/Open_research\"> open research<\/a>, we&#8217;re leading a discussion in public, and encourage you to join, learn, and share with others. Co-hosting with Charlene Li, we&#8217;ll be hosting a no-cost webinar to discussin how companies can develop a social marketing effort that meet business goals.<\/p>\n<p>Although not a requirement, our sessions build off each other, read, watch, and listen to our <a href=\"http:\/\/www.web-strategist.com\/blog\/2010\/01\/21\/socialgraphics-help-you-to-understand-your-customers-slides-and-recording\/\">previously recorded session<\/a>, we discussed how companies should really understand their customers before entering the social space.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www2.gotomeeting.com\/register\/866034586\"><strong>Register:\t Developing a Social Strategy by Objectives, Hosted by Altimeter Group<\/strong><\/a><br \/>\nDate:\t Wednesday, February 24, 2010<br \/>\nTime:\t 11:00 AM &#8211; 12:00 PM PST<br \/>\n(Status: 858 out of 1000 maximum have registered, as of Feb 11th)<\/p>\n<p>Please sign up, we&#8217;re only limited to 1000 attendees and last time we have over 800 signups. If you are unable to make the live webcast, we&#8217;ll post the full set of slides and recording on this blog and the <a href=\"http:\/\/www.altimetergroup.com\/blog\">Altimeter blog<\/a>, so please subscribe. \u00a0The hashtag for this event is <a href=\"http:\/\/search.twitter.com\/search?q=%23altimeterwebinar\">#AltimeterWebinar<\/a>, and if you&#8217;ve questions you want to pose in advance on Twitter, I&#8217;m listening and will factor in the top questions, or leave a comment below.<\/p>\n<p>Time to put the hammer down, and start focusing on building that house.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Left: There are four main categories of social strategy, yet with over 20 subset objectives, which we&#8217;ll discuss at a high level. Organizations that focus on social technologies suffer from the symptom of &#8216;Fondling The Hammer&#8216; . \u00a0True social strategy stems from business objectives &#8211;not the latest technologies. So often, companies develop social tactics based [&hellip;]<\/p>\n","protected":false},"author":556,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-293233","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/293233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/556"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=293233"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/293233\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=293233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=293233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=293233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}