{"id":294360,"date":"2010-02-08T17:45:43","date_gmt":"2010-02-08T22:45:43","guid":{"rendered":"http:\/\/jkontherun.com\/?p=56442"},"modified":"2010-02-08T17:45:43","modified_gmt":"2010-02-08T22:45:43","slug":"george-costanza-needs-target%e2%80%99s-new-mobile-giftcards","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/294360","title":{"rendered":"George Costanza Needs Target\u2019s New Mobile GiftCards"},"content":{"rendered":"

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\"\"<\/a>Is anyone else’s wallet getting chunky and\u00a0unwieldy\u00a0with too many cards to carry? When I put all of my credit cards, gift cards and store club cards in mine, I’m reminded of a Seinfeld episode<\/a>. In it, George Costanza’s wallet was nearly as thick as a phone book and you can see below that it eventually explodes\u00a0due to all of the bulk. Any<\/strong> time I can go digital instead of stuffing more data in my wallet, I do it. And today, Target just gave me a good reason to stop carrying their gift cards, even though I’ll still be using them<\/a>.<\/p>\n

The retailer today introduced Mobile GiftCards<\/a> as a way to carry the gift card account information on any mobile phone with Internet capabilities. Using a secure PIN of your choice, you simply register Target gift cards online — you can add a nickname to any card and use the account number and access code printed on the card for registration.<\/p>\n

Once registered, you’re able to check the balance through your phone or use the phone to pay for Target purchases in the checkout line. Each gift card appears with a scannable barcode that appears on your phone’s display — just hand the phone over to your cashier where the barcode is scanned and your purchase is paid for. Easy to use and no need to worry about exploding wallets — that’s a win-win in my book. It’s way too late for George, but not too late for you and your phone.<\/p>\n

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Related research from GigaOM Pro (sub req\u2019d):<\/strong><\/p>\n

Why Google’s “Favorite \u201cFavorite Places\u201d Will Push QR Codes Into the Mainstream<\/a><\/span>
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Is anyone else’s wallet getting chunky and\u00a0unwieldy\u00a0with too many cards to carry? When I put all of my credit cards, gift cards and store club cards in mine, I’m reminded of a Seinfeld episode. In it, George Costanza’s wallet was nearly as thick as a phone book and you can see below that it eventually […]<\/p>\n","protected":false},"author":670,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-294360","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/294360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/670"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=294360"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/294360\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=294360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=294360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=294360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}