{"id":294677,"date":"2010-02-08T17:52:23","date_gmt":"2010-02-08T22:52:23","guid":{"rendered":"tag:business.theatlantic.com,2010:\/\/3.35593"},"modified":"2010-02-08T18:51:02","modified_gmt":"2010-02-08T23:51:02","slug":"is-apple-paving-the-way-for-oligopoly","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/294677","title":{"rendered":"Is Apple Paving the Way for Oligopoly?"},"content":{"rendered":"<p>Commenter Bosco Higgins offers an astute possibility as to why Apple might be signalling that they&#8217;re willing to cut prices, even though this will just encourage consumers to wait:<\/p>\n<blockquote><p>If I had to guess I would say it is a pricing signal to its competitors<br \/>\n(Kindle, Nook, Sony) saying that if they try to compete on price, Apple<br \/>\nis prepared to willing to drop iPad prices. It is the old prisoner&#8217;s<br \/>\ndelimma on pricing &#8211; Apple is trying to establish a cartel price and<br \/>\nscare the other participants from defecting.<\/p><\/blockquote>\n<p>It&#8217;s not a bad guess. Oligopolies can be maintained for quite some time with the right signaling games.&nbsp; On the other hand, I&#8217;m not sure how credible a signal they can send.&nbsp; Apple may eventually make most of its money from content, but right now it&#8217;s a vendor of shiny hardware, which it sells at a hefty premium.&nbsp; Amazon doesn&#8217;t need to command a premium price in order to protect a brand image; they&#8217;re a discounter, and that&#8217;s why people like them.&nbsp; If Apple starts getting into price wars, it&#8217;s heading into uncharted and dangerous lands. <\/p>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:48c66f44846c05e71044a597e6fb6981:D8U%2FRN01JiI3D%2B9lJHpt216fUKU%2Bue3vDN7oCpVEnG%2FBklzoi7VmC3%2FVfnHSJvshyKfXXS4XaqFm'><img border='0' title='Email this Article' alt='Email this Article' src='http:\/\/images.pheedo.com\/images\/mm\/emailthis.png'\/><\/a><br \/>\n  <a style='font-size: 10px; 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