{"id":295106,"date":"2010-02-08T15:53:47","date_gmt":"2010-02-08T20:53:47","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a876cd18970b"},"modified":"2010-02-08T15:53:47","modified_gmt":"2010-02-08T20:53:47","slug":"studios-fail-to-deliver-the-goods-with-trailers-on-the-super-bowl","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/295106","title":{"rendered":"Studios fail to deliver the goods with trailers on the Super Bowl"},"content":{"rendered":"

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Even Hollywood’s marketing machine can’t compete with Betty White. Combine Betty White with Abe Vigoda? Forget it! The reviews are in for the commercials that aired during Super Bowl XLIV, and the Snickers spot with the above-named octogenarians tops many lists for the most memorable, most entertaining and most body-snatching. What didn’t fare so well? Big-studio ads for would-be blockbuster movies. Entertainment Weekly<\/a><\/em> doesn’t have a movie ad in its Best 5 (though there’s not one in the Worst 5 either), and viewers who vote in the annual USA Today<\/em> poll<\/a> didn’t get around to a film trailer until No. 31 (Disney’s Alice in Wonderland<\/em>). Other ads fared even worse, with Disney’s Prince of Persia <\/em>coming in at No. 44, and Universal’s The Wolfman<\/em> at No. 53. (And that’s out of 60 ads). Our brother blog, Heat Vision<\/a>, called the studio spots "standard issue" and "indistinguishable" from each other. That’s no way to spend $3 million, especially when it turned out that the game broke a 27-year viewing record. Yes, 106.5 million people watched the New Orleans Saints beat the Indianapolis Colts. We can’t always expect an iconic ad like the Independence Day<\/em> teaser back in ’96 (aliens blew up the White House!), but we deserve better than CBS Films’ The Back-Up Plan<\/em>, which featured J. Lo and a lot of screaming. Some of that was mine. <\/p>\n

\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"

Even Hollywood’s marketing machine can’t compete with Betty White. Combine Betty White with Abe Vigoda? Forget it! The reviews are in for the commercials that aired during Super Bowl XLIV, and the Snickers spot with the above-named octogenarians tops many lists for the most memorable, most entertaining and most body-snatching. What didn’t fare so well? […]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-295106","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=295106"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295106\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=295106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=295106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=295106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}