{"id":295108,"date":"2010-02-08T12:06:40","date_gmt":"2010-02-08T17:06:40","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a875b810970b"},"modified":"2010-02-08T12:06:40","modified_gmt":"2010-02-08T17:06:40","slug":"dodge-wants-you-to-man-up-and-grow-that-nasty-beard-already","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/295108","title":{"rendered":"Dodge wants you to man up and grow that nasty beard already"},"content":{"rendered":"<p><a href=\"http:\/\/www.facebook.com\/dodge\" style=\"float: left;\"><img decoding=\"async\" alt=\"Beard1\" class=\"asset asset-image at-xid-6a00d834519bc269e2012877780d20970c \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e2012877780d20970c-200wi\" style=\"margin: 0px 5px 5px 0px; width: 200px;\"><\/img><\/a> <\/p>\n<p>Chrysler&#8217;s Dodge brand clearly wants to own the &quot;manly&quot; positioning for the car category. <a href=\"http:\/\/www.adweek.com\/aw\/custom-reports\/superbowl\/videos\/video-3?bclid=62885620001&amp;bctid=65471753001.html\" >It&#8217;s Super Bowl ad<\/a> was a paean to masculinity under fire in a world where men are routinely asked to watch vampire shows with their wives, not to mention walk the dog. Now, the brand is taking things a step further <a href=\"http:\/\/www.facebook.com\/dodge\" >with a beard-growing contest<\/a>. &quot;Be the master of your own face!&quot; a Dodge press release announcing the program challenges. The contest, taking place on the not-all-that-butch Facebook, will reward one man who grows the most impressive &quot;Super Beard&quot; with a weekend for two at a Dodge Motorsports race of his choice. Guys have six weeks to grow their beards. The guy who gets the most votes on Facebook wins. Dodge&#8217;s timing is good, too, since it dovetails with the <a href=\"http:\/\/www.beardrevue.com\/2010\/02\/only-one-more-month-of-bearduary.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+beardrevue+%28Beard+Revue%29&amp;utm_content=Google+Reader\" >Bearduary<\/a>. <\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chrysler&#8217;s Dodge brand clearly wants to own the &quot;manly&quot; positioning for the car category. It&#8217;s Super Bowl ad was a paean to masculinity under fire in a world where men are routinely asked to watch vampire shows with their wives, not to mention walk the dog. Now, the brand is taking things a step further [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7],"tags":[],"class_list":["post-295108","post","type-post","status-publish","format-standard","hentry","category-automotive","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=295108"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295108\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=295108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=295108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=295108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}