{"id":295109,"date":"2010-02-08T21:00:11","date_gmt":"2010-02-09T02:00:11","guid":{"rendered":"http:\/\/gigaom.com\/?p=97630"},"modified":"2010-02-08T21:00:11","modified_gmt":"2010-02-09T02:00:11","slug":"the-7-somewhat-united-states-of-facebook","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/295109","title":{"rendered":"The 7 Somewhat United States of Facebook"},"content":{"rendered":"<p><\/p>\n<p>Peter Warden, a former Apple engineer, likes to analyze data &#8212; so much so that he started scraping public profiles and photos from hundreds of millions of Facebook accounts about a year ago, and now has data collected from more than 200 million around the world. He wrote a fascinating post recently on his personal blog about <a href=\"http:\/\/petewarden.typepad.com\/searchbrowser\/2010\/02\/how-to-split-up-the-us.html\">what that data shows<\/a> about how interconnected (or disconnected) users in the various American states are. The graph below is reprinted from that post, with Warden&#8217;s permission:<\/p>\n<p><iframe src='http:\/\/digg.com\/api\/diggthis.php?u=http%3A%2F%2Fdigg.com%2Ftech_news%2FThe_7_Somewhat_United_States_of_Facebook' height='82' width='55' frameborder='0' scrolling='no' style='float: right; margin-left: 10px; margin-bottom: 5px; padding: 4px 0 2px 4px; background: #fff;'><\/iframe><\/p>\n<table>\n<tbody>\n<tr>\n<td><a rel=\"attachment wp-att-97624\" href=\"http:\/\/gigaom.com\/2010\/02\/08\/the-7-somewhat-united-states-of-facebook\/6a00d83454428269e20120a86baaf6970b-800wi\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"6a00d83454428269e20120a86baaf6970b-800wi\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/02\/6a00d83454428269e20120a86baaf6970b-800wi.png?w=600&#038;h=302\" alt=\"\" width=\"600\" height=\"302\" class=\"aligncenter size-full wp-image-97624\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In a nutshell, Warden&#8217;s data analysis showed that Facebook users in the U.S. can be roughly segmented into seven regions, which he named facetiously:<\/p>\n<ul>\n<li><strong>Stayathomia:<\/strong> This belt&#8217;s defining feature is how near most people are to their friends, implying they don&#8217;t move far.<\/li>\n<li><strong>Dixie:<\/strong> Like Stayathomia, Dixie towns tend to have links mostly to other nearby cities rather than spanning the country.<\/li>\n<li><strong>Greater Texas:<\/strong> Unlike Stayathomia, there&#8217;s a definite central city to this cluster, otherwise most towns just connect to their immediate neighbors.<\/li>\n<li><strong>Mormonia:<\/strong> The only region that&#8217;s completely surrounded by another cluster, Mormonia mostly consists of Utah towns that are highly connected to each other, with an offshoot in Eastern Idaho.<\/li>\n<li><strong>Nomadic West:<\/strong> The defining feature of this area is how likely even small towns are to be strongly connected to distant cities; it looks like the inhabitants have done a lot of moving around the county.<\/li>\n<li><strong>Socalistan:<\/strong> LA is definitely the center of gravity for this cluster. Almost everywhere in California and Nevada has links to both LA and SF, but LA is usually first.<\/li>\n<li><strong>Pacifica:<\/strong> Tightly connected to each other, it doesn&#8217;t look like Washingtonians are big travelers compared to the rest of the West, even though a lot of them claim to need a vacation.<\/li>\n<\/ul>\n<p>Of course, Warden&#8217;s data &#8212; which he collected in the course of <a href=\"http:\/\/fanpageanalytics.com\/countryprofiles.html\">analyzing Facebook profiles and fan pages worldwide<\/a> for various corporate customers &#8212; only reflects what users of Facebook choose to reveal about themselves, and many don&#8217;t include all their friends or other information in their public profiles. As large as it is, Facebook also still represents only a small slice of the American population, and likely a fairly homogeneous slice at that, although the social network is <a href=\"http:\/\/www.mercurynews.com\/ci_14012942?nclick_check=1\">becoming more cosmopolitan<\/a>, according to the most recent demographic survey of Facebook users. Marshall Kirkpatrick has more detail on what Warden is up to <a href=\"http:\/\/www.readwriteweb.com\/archives\/facebook_user_data_analysis.php\">in this post<\/a>.<\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/97630\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/97630\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/97630\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/97630\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/97630\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/97630\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/97630\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/97630\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/97630\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/97630\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=97630&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=kg6yEC1PzVY:UU0IYw7ggpI:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=kg6yEC1PzVY:UU0IYw7ggpI:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=kg6yEC1PzVY:UU0IYw7ggpI:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=kg6yEC1PzVY:UU0IYw7ggpI:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=kg6yEC1PzVY:UU0IYw7ggpI:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=kg6yEC1PzVY:UU0IYw7ggpI:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=kg6yEC1PzVY:UU0IYw7ggpI:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=kg6yEC1PzVY:UU0IYw7ggpI:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/kg6yEC1PzVY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peter Warden, a former Apple engineer, likes to analyze data &#8212; so much so that he started scraping public profiles and photos from hundreds of millions of Facebook accounts about a year ago, and now has data collected from more than 200 million around the world. He wrote a fascinating post recently on his personal [&hellip;]<\/p>\n","protected":false},"author":2260,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-295109","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2260"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=295109"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/295109\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=295109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=295109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=295109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}