{"id":295191,"date":"2010-02-08T21:03:09","date_gmt":"2010-02-09T02:03:09","guid":{"rendered":"http:\/\/www.sonyinsider.com\/?p=10446"},"modified":"2010-02-08T21:03:09","modified_gmt":"2010-02-09T02:03:09","slug":"sony-design-to-show-off-product-concepts-at-milano-salone-internationale-del-mobile-2010","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/295191","title":{"rendered":"Sony Design To Show Off Product Concepts At Milano Salone Internationale del Mobile 2010"},"content":{"rendered":"

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For the first time ever, a showcase of Sony Design will be revealed exclusively within ZonaTortona<\/a> as part of the Milano Salone Internationale del Mobile 2010<\/a> (April 14 – 19th). The exhibition will be a visual insight into Sony\u2019s creative essence and evolving approach to design. The focus of the exhibition was Monolithic Design; a new design concept that Sony has recently introduced across its TV and home entertainment range. This design concept was ignited by a passion to bring about change in people\u2019s attitude in relation to their living space and encourage a change in lifestyle behaviour through the presence of these TV and home entertainment products.<\/p>\n

The exhibition space at Salone drives this design concept to another level; visualising the exploration of a human-centric design essence symbolised through lifestyle-focused concepts.<\/p>\n

Exclusively for this exhibition, Sony\u2019s Design team has invited London-based designers Edward Barber and Jay Osgerby (BarberOsgerby<\/a>) to indulge their creativity and design knowledge, and work alongsideSony designers to realize a deeper integration of products within contemporary lifestyles expressed through conceptual archetypes.<\/p>\n

Project leader Kaz Ichikawa, Sony Creative Centre commented, \u201cWe are most excited to reveal our future design vision at what is the most creative, lifestyle-oriented platform in the world. The Milan exhibition is a new demonstration, a showcase for the strength of our creative energy.\u201d<\/p>\n

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Ichikawa added, \u201cWhen we first met with Edward and Jay we sensed a meeting of minds which we deemed imperative for the union of creative ideas. Moreover, we felt their design ethos was complementary to our design philosophy, and their work as a pair of leading contemporary designers brings a new interpretation of individuality, lifestyle and experimentation to the whole experience.\u201d <\/p>\n

\u201cSony has been a part of the design lifestyle since iconic products like the Walkman were launched,\u201d said Edward Barber, \u201cso this project was a hugely exciting challenge for us. It\u2019s been a real opportunity to show a different side of our practice. The result is a spectacular experiment.\u201d<\/p>\n

Jay Osgerby added, \u201cThe exhibition has given us an unprecedented opportunity to understand and explore Sony\u2019s design. It\u2019s been an inspiring process that has enabled us to develop new archetypes that inhabit an unexpected architectural landscape.\u201d<\/p>\n

The impressive space of Officine Stendhal<\/a> at Via Stendhal 35 will house this forward insight into Sony\u2019s approach to design and will run from 14 – 19 April 2010.<\/p>\n

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