{"id":296946,"date":"2010-02-09T08:00:29","date_gmt":"2010-02-09T13:00:29","guid":{"rendered":"http:\/\/gigaom.com\/?p=97597"},"modified":"2010-02-09T08:00:29","modified_gmt":"2010-02-09T13:00:29","slug":"cisco-the-mobilpocalypse-is-coming","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/296946","title":{"rendered":"Cisco: The Mobilpocalypse Is Coming!!!!!"},"content":{"rendered":"

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Cisco forecasts that by 2014 we will be using 3.6 exabytes a month on mobile networks worldwide, according to its Visual Networking Index figures released today. (For those pondering an exabyte, it’s equal to 1 billion gigabytes or half a trillion MP3 files.) And by 2014, we’re apparently going to be sucking down 40 exabytes annually from our mobile broadband networks, up from a total of 1.08 exabytes in all of 2009.<\/p>\n

A desire for always-on connectivity is behind Cisco’s incredible predictions for growth as well as the increasing number of devices that allow us to surf the mobile web with wired-Internet ease. If the mobile web is a cocktail served at a bar, our devices have moved from being thin cocktail straws to data-quaffing iPads<\/a>. Plus, more of us are now able to drink legally, which means more bar patrons and more consumption by those bellying up to the mobile broadband bar<\/a>. It’s both a nightmare and dream<\/a> for mobile operators, and a clear opportunity for equipment vendors like Cisco and gadget makers like Apple.<\/p>\n

For example, today, the average mobile broadband connection generates 1.3 gigabytes of traffic per month \u2014 while consumers using mobile broadband via a data card pay around $60 a month for a 5 GB-chunk of access. By 2014, the average mobile broadband connection will generate 7 GB of traffic per month, which means that operators are going to have to revamp their pricing plans<\/a> while also lowering the costs associated with sending bits through their networks in order to keep margins up.<\/p>\n\n\n
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I’ll have more analysis on the numbers later, but here are the bare bone stats, which should be enough to knock your socks off — or strike terror into the hearts of mobile operators<\/a> — some of which can’t even handle the data deluge caused by the iPhone<\/a>.<\/p>\n