{"id":298098,"date":"2010-02-09T17:16:43","date_gmt":"2010-02-09T22:16:43","guid":{"rendered":"tag:contentnext.com,2010-02-09:article\/419-rusbridger-ipad-could-produce-significant-revenue-streams"},"modified":"2010-02-09T17:16:43","modified_gmt":"2010-02-09T22:16:43","slug":"rusbridger-ipad-could-produce-significant-revenue-streams","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/298098","title":{"rendered":"Rusbridger: ‘iPad Could Produce Significant Revenue Streams’"},"content":{"rendered":"

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It’s not exactly a great leap from publishing an iPhone app to offering one on the soon-to-be-released iPad – not only will the former run on the latter; the skillset for developing the latter won’t be significantly different.<\/p>\n

So publishers who have already found a degree of incremental revenue from iPhone are now looking for another increment from its bigger brother…\n<\/p>\n

Guardian editor-in-chief Alan Rusbridger, whose newspaper shifted 70,000 downloads of its \u00a32.39 iPhone app in its first month despite the company opposing web paywalls in principle, tells Reuters<\/a>…<\/p>\n

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“That’s not a transformative thing, but it is a signal that people are prepared to pay on mobile. It’s perfectly possible that the iPad, if we get the right functionality and design, could produce interesting, significant revenue streams<\/strong>.”<\/p>\n

“If we can make people pay on mobile, then we should<\/strong> – what I’m against is a universal paywall that puts all your content behind.”<\/p>\n<\/blockquote>\n

Disclosure: Our publisher ContentNext is a wholly owned subsidiary of Guardian News & Media.<\/i><\/p>\n

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It’s not exactly a great leap from publishing an iPhone app to offering one on the soon-to-be-released iPad – not only will the former run on the latter; the skillset for developing the latter won’t be significantly different. So publishers who have already found a degree of incremental revenue from iPhone are now looking for […]<\/p>\n","protected":false},"author":705,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-298098","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/298098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/705"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=298098"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/298098\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=298098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=298098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=298098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}