{"id":299465,"date":"2010-02-09T10:45:53","date_gmt":"2010-02-09T15:45:53","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a87ba390970b"},"modified":"2010-02-09T10:45:53","modified_gmt":"2010-02-09T15:45:53","slug":"texas-men-turn-into-bubbly-cheerleaders-for-drunk-driving-psa","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/299465","title":{"rendered":"Texas men turn into bubbly cheerleaders for drunk-driving PSA"},"content":{"rendered":"<p><object height=\"265\" style=\"margin: 0pt 0pt 0pt 8px; float: right;\" width=\"320\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/mLeu-xNFRog&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"265\" src=\"http:\/\/www.youtube.com\/v\/mLeu-xNFRog&amp;hl=en_US&amp;fs=1&amp;ap=%2526fmt%3D18&amp;showinfo=0\" type=\"application\/x-shockwave-flash\" width=\"320\"><\/embed><\/object><\/p>\n<p>The Texas Department of Transportation is redefining gender roles in this new ad, which aired in major Texas cities before the Super Bowl on Sunday. The ad shows a bunch of guys watching a game in a sports bar. There&#8217;s a touchdown, and they jump up in celebration. That&#8217;s when things get weird. The men break into a cheer that you would expect from a group of blonde cheerleaders in short skirts (sorry for the stereotype!). I&#8217;m not saying men can&#8217;t, or shouldn&#8217;t, cheer. But when one guy wiggles his behind and another gestures in a feminine manner, you know the makers of this ad weren&#8217;t trying to make it manly. The message, however, is far from comical, and has to do with drinking and driving. The male cheerleaders tell sports fans to take a cab or ask a sober friend for a lift home. &quot;It&#8217;s not whether you win or lose, it&#8217;s how you get home,&quot; says the voiceover. Drunk-driving ads tend to be grim and even disturbingly graphic at times, so it&#8217;s refreshing to see the Texas DOT try something new. Whether viewers will take the message seriously is a different story.<\/p>\n<p>\u2014Posted by Elena Malykhina<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Texas Department of Transportation is redefining gender roles in this new ad, which aired in major Texas cities before the Super Bowl on Sunday. The ad shows a bunch of guys watching a game in a sports bar. There&#8217;s a touchdown, and they jump up in celebration. That&#8217;s when things get weird. The men [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-299465","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/299465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=299465"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/299465\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=299465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=299465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=299465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}