{"id":302778,"date":"2010-02-10T10:53:52","date_gmt":"2010-02-10T15:53:52","guid":{"rendered":"tag:business.theatlantic.com,2010:\/\/3.35690"},"modified":"2010-02-10T10:59:32","modified_gmt":"2010-02-10T15:59:32","slug":"will-the-kindle-make-books-thinner","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/302778","title":{"rendered":"Will the Kindle Make Books Thinner?"},"content":{"rendered":"<p>Jim Henley wonders if the Kindle and its brethren won&#8217;t reverse the trend towards <a href=\"http:\/\/highclearing.com\/index.php\/archives\/2010\/02\/10\/10697\">thicker and thicker books<\/a>:<\/p>\n<blockquote><p> I understand the impulse on the supply side toward thick books: I<br \/>\nmyself have witnessed bookstore shoppers choose one book over the other<br \/>\nbecause &#8220;this one&#8217;s thicker.&#8221; (Said out loud in so many words.) And I<br \/>\nwitnessed a shift in mass-market printing strategies toward using<br \/>\nthicker paper, bigger fonts and wider margins. Compare a mass-market<br \/>\npaperback from the 1960 or 1970s with a reprint of the same title from<br \/>\nthe 1980s or later and the difference is stunning. In the earlier era,<br \/>\nthe publisher was plainly trying to keep the physical size down; in the<br \/>\nlater era, puffing the same text up like a blowfish.<\/p>\n<p>What interests me is how the ebook era will affect book lengths.<br \/>\nRight now, all ebooks look &#8220;the same size&#8221; on the (virtual) shelf. The<br \/>\nKindle store gives you a &#8220;print length&#8221; but, at least for me, that&#8217;s an<br \/>\nabstract fact I take little notice of. Baen Books successful<br \/>\nWebscriptions store <a href=\"http:\/\/www.webscription.net\/p-638-god-stalk.aspx\">doesn&#8217;t even do that<\/a>.<br \/>\nPerhaps one day ebook vendors will list a book&#8217;s word-count instead,<br \/>\nbut I don&#8217;t think that will make as much impression on shoppers as a<br \/>\nphysical package&#8217;s relative bulk does. Also, my Kindle&#8217;s progress bar<br \/>\nis relative rather than absolute. No matter how long the text, the<br \/>\nprogress track runs the width of the screen. If you&#8217;re a third of the<br \/>\nway through a 100,000 word book, the progress bar extends a third of<br \/>\nthe way across the screen. If you&#8217;re a third of the way through a<br \/>\n200,000 word book, likewise.<\/p>\n<p>Every change in &#8220;printing&#8221; technology\/economics has affected the forms of literature. This one will too.<\/p><\/blockquote>\n<p>On the one hand, it will be nice that books no longer have to sell<br \/>\nthemselves by adding &#8220;doorstop&#8221; and &#8220;paperweight&#8221; functions.&nbsp; On the<br \/>\nother hand, one can imagine it going the other way&#8211;longer books are<br \/>\nnow cheaper to print, and easier to store.&nbsp; Also, to the extent that<br \/>\nebooks have lower margins, editors will have less time to invest in<br \/>\nsweating loquacious writers down to a more appropriate number of<br \/>\nwords.&nbsp; I have no doubt that the new technologies will change the forms<br \/>\nof literature, but I have no idea how.<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:87e44359eba5cc075e610938f0f7d479:CMUHtGfROPvhOJKhhIxZaeD0YD0OCk50B9yOOZPLVZGPaKxvs0hqcJiTBRr19m51yZvjWKQWHrgM'><img border='0' title='Email this Article' alt='Email this Article' src='http:\/\/images.pheedo.com\/images\/mm\/emailthis.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:278a0f58c1c5a1f3d3a587d7b2f53d8b:9%2B8b0Rs5%2Fd9fdcNvfggMV0aPlYTH%2Bjaxi7PTwzqKHgETWx6fl18ovQMmQVSnrtbSHVmFEF6TZHUg'><img border='0' title='Add to digg' alt='Add to digg' src='http:\/\/images.pheedo.com\/images\/mm\/digg.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:9496f432619c1f56e233d5a6eecaefe3:Yk1VqRl3bXDcGYxHVlodfabUCF1xB5M9hygsuhQ3eOf%2BQCdZW1WgCR%2B8oLV0qocosS2OK0BJZjrm'><img border='0' title='Add to Reddit' alt='Add to Reddit' src='http:\/\/images.pheedo.com\/images\/mm\/reddit.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:a72bb9609bc20c440d7d868137a58205:w3T1O3mTJcLXEHgMaTRNlfh%2FugYHf9JObi3SDEvxLQcLZEfCIMXXeD6MeZ0ai1vVEEYDXrUxgKHEHA%3D%3D'><img border='0' title='Add to Twitter' alt='Add to Twitter' src='http:\/\/images.pheedo.com\/images\/mm\/twitter.png'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:5356c88304b868eaea49a3dfe7eec2ca:tMoK9LyLVLpEi7f1fUm3L0YeubnCMeLXPuFbGzIJldxf3OzaOhE%2BDDraxQaT068lOxuSjjnWDcSi'><img border='0' title='Add to del.icio.us' alt='Add to del.icio.us' src='http:\/\/images.pheedo.com\/images\/mm\/delicious.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:0ec37a0157745dbf66a5903186487c51:VzGQ3JVadN%2Fy0O4O34%2FgeRuGFqOOrT9STPIshDqhZZ49s%2BnM5cnMpvCMVMQcBqTl1h%2BAjpVwZw2qBg%3D%3D'><img border='0' title='Add to StumbleUpon' alt='Add to StumbleUpon' src='http:\/\/images.pheedo.com\/images\/mm\/stumbleit.gif'\/><\/a><br \/>\n  <a style='font-size: 10px; color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:2e66f49f3fc52cf59d2102b857556bd5:eXilj0ah5b%2FTJ6HH0DgJL2c2FJaDCR7WtXy7ArIGqmwk59yzeJbH3NGNyGq1yuFtvD29Ij%2B9PK0DgQ%3D%3D'><img border='0' title='Add to Facebook' alt='Add to Facebook' src='http:\/\/images.pheedo.com\/images\/mm\/facebook.gif'\/><\/a><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=4ef497ad665949c3e3f23c1523a9ad33&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=4ef497ad665949c3e3f23c1523a9ad33&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/AtlanticBusinessChannel\/~4\/Q3bgS1vMxDc\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jim Henley wonders if the Kindle and its brethren won&#8217;t reverse the trend towards thicker and thicker books: I understand the impulse on the supply side toward thick books: I myself have witnessed bookstore shoppers choose one book over the other because &#8220;this one&#8217;s thicker.&#8221; (Said out loud in so many words.) And I witnessed [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-302778","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/302778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=302778"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/302778\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=302778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=302778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=302778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}