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Kelley Blue Book says that they’ve commissioned a new survey showing that consumers who were considering a Toyota before the recall party started are now much less interested — and the effect seems to be growing. As each week passes and Toyota recalls more cars, people are thinking about buying… Fords?<\/strong><\/p>\n From KBB’s press release:<\/p>\n Of those competing brands offering specific incentives to Toyota owners\/shoppers, Ford is garnering the most consumer attention, with 16 percent of car shoppers saying they were not considering a Ford prior to the Toyota recall but now are (due to Ford’s Toyota-specific incentives). Chevrolet is in second place with eight percent saying they were not considering a Chevy prior to the recall news, but now are (due to Chevy’s Toyota- specific incentives).<\/p><\/blockquote>\n So, is the damage permanent? According to the survey 49% of consumers who said they were no longer considering a Toyota say they are not sure if they will consider the brand again, even once Toyota’s problems are resolved.<\/p>\n Of course, all of this sucks for those of you who are trying to sell Toyotas. The Blue Book values of the cars are, of course, dropping.<\/p>\n \nKelley Blue Book Values Summary for Toyota<\/strong><\/p>\n * All Used Recalled Toyota Models: Used-car values declined 1-3 percent (depending on the model) on February 5, 2010, and will drop an additional 1.5 percent on Friday, February 12, 2010
\n * New 2010 Prius: New Car Blue Book\u00ae Value (transaction price) will drop by $1,000 – $1,500 on February 12, 2010
\n * Used Prius, 2009 and older models: Used-car value dropped 1.5 percent on February 5, 2010, and will drop an additional 1.5 percent on February 12, 2010
\n * Used Corolla, 2009 and older models: Used-car values dropped 1.5 percent on February 5, 2010, and will drop an additional 1.5 percent on February 12, 2010<\/p><\/blockquote>\n