{"id":308761,"date":"2010-02-11T19:12:29","date_gmt":"2010-02-12T00:12:29","guid":{"rendered":"http:\/\/kempton.wordpress.com\/?p=9670"},"modified":"2010-02-11T19:12:29","modified_gmt":"2010-02-12T00:12:29","slug":"accelerating-towards-crisis-a-pr-view-of-toyota%e2%80%99s-recall","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/308761","title":{"rendered":"Accelerating towards crisis: a PR view of Toyota\u2019s recall"},"content":{"rendered":"<p><\/p>\n<p>An excerpt from an insightful piece from UK Guardian &#8220;<strong><a title=\"http:\/\/www.guardian.co.uk\/business\/2010\/feb\/09\/pr-view-toyota-reputation-management\" href=\"http:\/\/www.guardian.co.uk\/business\/2010\/feb\/09\/pr-view-toyota-reputation-management\" >Accelerating towards crisis: a PR view of Toyota&#8217;s recall<\/a><\/strong>&#8221; (emphasis added),<\/p>\n<blockquote>\n<p>Toyota has done many things right in responding to its current crisis: its spokespeople have filled the media with messages of reassurance, its <strong>PR people have blogged and tweeted non-stop to fill the information vacuum, its website is full of details about the recall and its call centre is working flat out<\/strong> to deal with customer enquiries. <strong>So why is its hard-won reputation still facing the biggest challenge in its corporate history?<\/strong><\/p>\n<p>Analysis of Toyota&#8217;s handling of the incident provides clues as to why \u2013 despite a barrage of communication over the last fortnight \u2013 it still seems to be fighting a losing battle. <strong>And the key to its problems lie primarily in what happened before the crisis erupted<\/strong>, rather than its response to it (though this has been less than perfect).<\/p>\n<\/blockquote>\n<p>[HT <a title=\"http:\/\/sambrook.typepad.com\/sacredfacts\/2010\/02\/links-for-2010-02-10.html\" href=\"http:\/\/sambrook.typepad.com\/sacredfacts\/2010\/02\/links-for-2010-02-10.html\" >Richard<\/a>]<\/p>\n<p>Filed under: <a href='http:\/\/kempton.wordpress.com\/category\/business\/'>Business<\/a>, <a href='http:\/\/kempton.wordpress.com\/category\/ethics\/'>ethics<\/a>, <a href='http:\/\/kempton.wordpress.com\/category\/insightful\/'>insightful<\/a>, <a href='http:\/\/kempton.wordpress.com\/category\/japan\/'>Japan<\/a>, <a href='http:\/\/kempton.wordpress.com\/category\/law\/'>Law<\/a>, <a href='http:\/\/kempton.wordpress.com\/category\/world\/'>World<\/a>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/kempton.wordpress.com\/9670\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/kempton.wordpress.com\/9670\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/kempton.wordpress.com\/9670\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/kempton.wordpress.com\/9670\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/kempton.wordpress.com\/9670\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/kempton.wordpress.com\/9670\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/kempton.wordpress.com\/9670\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/kempton.wordpress.com\/9670\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/kempton.wordpress.com\/9670\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/kempton.wordpress.com\/9670\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=kempton.wordpress.com&#038;blog=364107&#038;post=9670&#038;subd=kempton&#038;ref=&#038;feed=1\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An excerpt from an insightful piece from UK Guardian &#8220;Accelerating towards crisis: a PR view of Toyota&#8217;s recall&#8221; (emphasis added), Toyota has done many things right in responding to its current crisis: its spokespeople have filled the media with messages of reassurance, its PR people have blogged and tweeted non-stop to fill the information vacuum, [&hellip;]<\/p>\n","protected":false},"author":841,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-308761","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/308761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/841"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=308761"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/308761\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=308761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=308761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=308761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}