{"id":309786,"date":"2010-02-11T14:25:36","date_gmt":"2010-02-11T19:25:36","guid":{"rendered":"tag:typepad.com,2003:post-6a00d8341c4df253ef0120a88e489a970b"},"modified":"2010-02-11T14:25:36","modified_gmt":"2010-02-11T19:25:36","slug":"ratings-report-abc-news-programming-for-the-week-of-february-1-5-2010","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/309786","title":{"rendered":"Ratings Report: ABC News Programming For the Week of February 1-5, 2010"},"content":{"rendered":"
\n

\u201cGood Morning America\u201d Is Only Morning Broadcast to Grow Week-to-Week Among Both Total & Key Demo Viewers<\/o:p><\/span><\/strong><\/p>\n

 <\/span><\/o:p><\/span><\/span><\/strong><\/p>\n

\u201cGMA\u201d Posts Highest Total Viewing Delivery in Nine Weeks and Best Demo Performance in a Month<\/o:p><\/span><\/strong><\/p>\n

 <\/span><\/o:p><\/span><\/span><\/strong><\/p>\n

ABC Broadcast Cuts the Gap with \u201cToday\u201d Week-to-Week and Year-to-Year, While Extending its Viewing Advantages over \u201cEarly Show\u201d<\/o:p><\/span><\/strong><\/p>\n

 <\/span><\/o:p><\/span><\/span><\/strong><\/p>\n

\u201cGMA\u2019s\u201d New Anchor Team Continues to Outperform the Program\u2019s Season-to-Date Average Among Total & Key Demo Viewers<\/o:p><\/span><\/span><\/strong><\/p>\n

 <\/o:p><\/span><\/strong><\/p>\n

For the week of February 1st<\/sup>, ABC\u2019s \u201cGood Morning America\u201d averaged 4.68 million Total Viewers and a 1.6\/11 among Adults 25-54. This marks the broadcast\u2019s highest Total Viewing delivery in nine weeks and its best demo performance in a month.<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

Week-to-week, \u201cGMA\u201d increased the most of any morning broadcast, gaining 220,000 Total Viewers and 50,000 in the key demo. This marks \u201cGMA\u2019s\u201d third straight week of gains in the key demo and its second consecutive week of growth among Total Viewers. NBC\u201ds \u201cToday,\u201d meanwhile, shed 70,000 Total Viewers and 30,000 Adults 25-54. <\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

Additionally for the week, \u201cGMA\u201d reduced the gap with \u201cToday\u201d by 21% among Total Viewers and by 11% among Adults 25-54. This marks the smallest Total Viewing gap between the programs in more than two months and the smallest demo gap in a month. Year-to-year, the Total Viewing gap between ABC and NBC is 22% smaller.<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

\u201cGMA\u201d also extended its viewing advantages over CBS\u2019 \u201cEarly Show,\u201d both week-to-week and year-to-year. The ABC broadcast outperformed CBS by 1.85 million Total Viewers last week (+11% week-to-week and+20% year-to-year) and by 840,000 Adults 25-54 (+6% week-to- week and 18% year-to-year). This marks ABC\u2019s largest Total Viewing advantage over CBS in more than a year (week of 11\/24\/08) and its largest demo margin in 10 months (week of 3\/30\/09).<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

During their first eight weeks, the new \u201cGood Morning America\u201d anchor team continues to outperform the program\u2019s season-to-date average in both Total Viewers, +3% (+130,000), and Adults 25-54, up +6% (+110,000). During this period, \u201cGMA\u201d has cut the demo gap with NBC<\/span> (+680,000) <\/strong>by<\/span> 7%, which is smaller than the season-to-date average. In addition, the new \u201cGMA\u201d team continues to build on its advantage over CBS among Total Viewers (+1.6 million) and the key demo (+740,000). \u201cGMA\u2019s\u201d leads over \u201cEarly Show\u201d are up +5% in Total Viewers and +12% among Adults 25-54 versus the season-to-date average<\/span>.<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

\u201cGood Morning America,\u201d the Emmy Award-winning morning news program featuring Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. Jim Murphy is the senior executive producer and Tom Cibrowski is the executive producer of ABC\u2019s \u201cGood Morning America.\u201d<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

MORNING NEWS (Week of February 1, 2010)<\/o:p><\/span><\/span><\/strong><\/p>\n

 <\/o:p><\/span><\/strong><\/p>\n

\t\t\t  Total Viewers<\/span>     Adults 25-54<\/span>\t Households<\/span><\/strong><\/o:p><\/span><\/p>\n

ABC\t\t\t  4,680,000     1.6\/11; 2,000,000\t 3.5\/13<\/span><\/strong><\/o:p><\/span><\/p>\n

NBC\t\t\t  5,750,000     2.2\/15; 2,680,000\t 4.3\/16<\/o:p><\/span><\/p>\n

CBS\t\t\t  2,830,000\t  .9\/6; 1,160,000      2.1\/8<\/o:p><\/span><\/p>\n

 <\/o:p><\/span><\/p>\n

Source: Nielsen, NTI (Total Viewers and Adults 25-54 Live + SD weeks of 2\/1\/10, 1\/25\/10, 2\/2\/09. Live +7 (where available) and Live +SD for first 8 weeks: 12\/14\/09-2\/5\/10.  Live +7 (where available) and Live +SD for STD: 9\/21\/09-2\/5\/10 <\/o:p><\/s><\/strong><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cGood Morning America\u201d Is Only Morning Broadcast to Grow Week-to-Week Among Both Total & Key Demo Viewers   \u201cGMA\u201d Posts Highest Total Viewing Delivery in Nine Weeks and Best Demo Performance in a Month   ABC Broadcast Cuts the Gap with \u201cToday\u201d Week-to-Week and Year-to-Year, While Extending its Viewing Advantages over \u201cEarly Show\u201d   \u201cGMA\u2019s\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-309786","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/309786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=309786"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/309786\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=309786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=309786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=309786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}