{"id":312874,"date":"2010-02-12T16:21:15","date_gmt":"2010-02-12T21:21:15","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a8941023970b"},"modified":"2010-02-12T16:21:57","modified_gmt":"2010-02-12T21:21:57","slug":"general-mills-again-resurrects-vintage-packaging-for-five-cereals","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/312874","title":{"rendered":"General Mills again resurrects vintage packaging for five cereals"},"content":{"rendered":"<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cereal1\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8940af9970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8940af9970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p>This Valentine&#8217;s Day, get thee to Target, which beginning on Sunday will be exclusively selling a line of five limited-edition General Mills cereals with retro packaging from the &#8217;60s and &#8217;80s. The cereals are Lucky Charms, Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Trix. This is the third year of the promotion. The goal is to tap into consumers&#8217; desire for nostalgia, which is big nowadays, and particularly so in a tough economy. Check out the packaging for the other four cereals <a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" >after the jump<\/a>, with the old boxes on the left and the new ones on the right. You&#8217;ll notice some interesting differences. On the Lucky Charms box (above), the leprechaun wears a scarf, has rosy cheeks and sits atop a toadstool. (The new box is fungus free.) On the Honey Nut Cheerios box, the bee pours a pot of honey, not a honey wand, over the cereal. (Gotta cut back on the sugar.) And the old Cinnamon Toast Crunch packaging has notebook-paper lines rather than the current swirls. All five retro cereals also contains offers for vintage games and prizes we grew up with in our childhood. How&#8217;s that for a trip down memory lane?<\/p>\n<p>\u2014Posted by Elaine Wong<\/p>\n<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cereal2\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8940ced970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8940ced970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cereal3\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8940d45970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8940d45970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cereal4\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8940db0970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8940db0970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p><a href=\"http:\/\/www.brandfreak.com\/2010\/02\/general-mills-again-resurrects-vintage-packaging-for-five-cereals.html\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Cereal5\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a8940e0a970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a8940e0a970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Valentine&#8217;s Day, get thee to Target, which beginning on Sunday will be exclusively selling a line of five limited-edition General Mills cereals with retro packaging from the &#8217;60s and &#8217;80s. The cereals are Lucky Charms, Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Trix. This is the third year of the promotion. The goal [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-312874","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/312874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=312874"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/312874\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=312874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=312874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=312874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}