{"id":31545,"date":"2009-10-23T13:00:29","date_gmt":"2009-10-23T17:00:29","guid":{"rendered":"http:\/\/www.crunchgear.com\/?p=120150"},"modified":"2009-10-23T13:00:29","modified_gmt":"2009-10-23T17:00:29","slug":"american-booksellers-association-concerned-that-rapidly-falling-book-prices-will-be-bad-for-consumers-yes-you-read-that-right-low-prices-bad","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/31545","title":{"rendered":"American Booksellers Association concerned that rapidly falling book prices will be bad for consumers. Yes, you read that right. Low prices = bad."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.crunchgear.com\/wp-content\/uploads\/2009\/10\/ababooks.jpg\" alt=\"ababooks\" title=\"ababooks\" width=\"620\" height=\"260\" class=\"aligncenter size-full wp-image-120149\" \/><\/p>\n<p>Books, books, books! The <A HREF=\"http:\/\/bookweb.org\/index.html\">American Booksellers Association<\/A>, a trade group that represents small bookstores (not Barnes and Noble and the other big guys), <A HREF=\"http:\/\/www.tgdaily.com\/content\/view\/44410\/118\/\">has asked the Department of Justice to investigate<\/A> whether or not Amazon, Wal-Mart, and Target have \u201c[devalued] the very concept of the book\u201d with their ongoing price war. Well, they&#8217;re actually asking for an investigation into their selling practices. That is, because Amazon wants to outsell Wal-Mart, and Wal-Mart wants to outsell Amazon, they both sell the latest book (think Stephen King, Dan Brown, etc.) for some really low price, like $10. When you consider that the average hardcover \u201cshould\u201d cost something like $20-$30, just based on the wildly outdated economics of book-selling, then you understand why the ABA is so upset.<\/p>\n<p>Here&#8217;s what the ABA is thinking: it represents The Little Guy, the indie bookstore on Main Street, USA that doesn&#8217;t have the clout of Barnes and Noble or Borders. If these big guys keep trying to undercut each other, it lowers the price Main Street can set for a book. Why would someone pay $30 for a book when they can buy it for $10 from Wal-Mart? The problem becomes, after Main Street goes out of business, that limits the amount of information (books) out there. And what if some author releases a crazy book about some controversial topic, one that Wal-Mart refuses to carry because it doesn&#8217;t want to \u201coffend\u201d its customers or whatever? Now there&#8217;s no Main Street bookstore to turn to, and that information never gets out there. Then the marketplace of ideas suffers, and we&#8217;re all worse off. That&#8217;s the ABA&#8217;s thinking, at least, and it&#8217;s not entirely unreasonable, I don&#8217;t think.<\/p>\n<p>If you want, this topic could <i>easily<\/i> balloon into a much deeper, philosophical discussion on the entire book industry&mdash;remember, Barnes and Noble <A HREF=\"http:\/\/www.crunchgear.com\/2009\/10\/20\/almost-live-from-barnes-and-nobles-nook-event\/\">said the other day<\/A> that the book industry is still bigger than Hollywood, video games, etc.&mdash;but other, better people <A HREF=\"http:\/\/www.fastcompany.com\/blog\/adam-penenberg\/penenberg-post\/viral-loop-chronicles-part-1\">have already begun to tackle that debate<\/A>.<\/p>\n<p>And why is this on CrunchGear? Yup, <A HREF=\"http:\/\/search.techcrunch.com\/query.php?s=e-books\">e-books<\/A>. You can make the argument, and the ABA has done just that, that it was <A HREF=\"http:\/\/www.crunchgear.com\/2007\/11\/21\/amazon-kindle-review\/\">the initial release of the Kindle<\/A> that got this whole dangerous price war started. Amazon needed to jumpstart the public&#8217;s acceptance of e-books, so they did the inverse of what game companies do when they release a new system: game companies make money on the software and lose money on the hardware (at least initially), while Amazon was selling these e-books for something like one-third their \u201cactual\u201d value. Gotta get those Kindles out there! <\/p>\n<p>So that&#8217;s basically it. The ABA is concerned that a price war, started by the introduction of the Kindle, will eventually limit the number and quality of ideas available to y&#8217;all. You&#8217;re free to disagree, and I get the feeling that many of you will.<\/p>\n<p><small><A HREF=\"http:\/\/www.flickr.com\/photos\/lochaven\/2588186224\/\">Flickr<\/A><\/small><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/x02ilCJAEW3v0qxKaz753rE6t64\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/x02ilCJAEW3v0qxKaz753rE6t64\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/x02ilCJAEW3v0qxKaz753rE6t64\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/x02ilCJAEW3v0qxKaz753rE6t64\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=oyd3Kw1I-PQ:OKICjw0rcyY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=oyd3Kw1I-PQ:OKICjw0rcyY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=oyd3Kw1I-PQ:OKICjw0rcyY:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?i=oyd3Kw1I-PQ:OKICjw0rcyY:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?a=oyd3Kw1I-PQ:OKICjw0rcyY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/crunchgear?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Books, books, books! The American Booksellers Association, a trade group that represents small bookstores (not Barnes and Noble and the other big guys), has asked the Department of Justice to investigate whether or not Amazon, Wal-Mart, and Target have \u201c[devalued] the very concept of the book\u201d with their ongoing price war. Well, they&#8217;re actually asking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-31545","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/31545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=31545"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/31545\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=31545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=31545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=31545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}