![\"\"](\"http:\/\/www.mobilecrunch.com\/wp-content\/uploads\/2010\/02\/Screen-shot-2010-02-13-at-February-13-8.18.13-PM.png\" "\\"Screen")
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Unlike most other smartphone platforms, Windows Mobile doesn’t come with a mapping application pre-installed by default. While this may very well change with the soon-to-be-announced Windows Mobile 7<\/a>, it has thus far been up to the handset manufacturer to throw in a map app if they so choose. <\/p>\n Later this week, messaging\/location technology providers TCS<\/a> will announce that Sony Ericsson has chosen their turn-by-turn application, Gokivo, to be pre-loaded onto future Sony Ericsson-made Windows Mobile devices. This is pretty big news for TCS; they just acquired the company behind Gokivo, Networks In Motion, back in December, and this is the first time any manufacturer has chosen to pre-install the app at the factory. <\/p>\n The flagship features, according to TCS:<\/p>\n While it’s great news for TCS, I have to wonder: with Nokia<\/a> and Google’s<\/a> recent moves toward making turn-by-turn navigation a standard feature on S60 and Android, how much longer will smartphone consumers be willing to cough up a subscription fee?<\/p>\n Unlike most other smartphone platforms, Windows Mobile doesn’t come with a mapping application pre-installed by default. While this may very well change with the soon-to-be-announced Windows Mobile 7, it has thus far been up to the handset manufacturer to throw in a map app if they so choose. Later this week, messaging\/location technology providers TCS […]<\/p>\n","protected":false},"author":682,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-319798","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/319798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/682"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=319798"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/319798\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=319798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=319798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=319798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nThe first Sony Ericsson handset to come with Gokivo out of the box will be the Aspen<\/a>, which was just announced last week. <\/p>\n\n
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