{"id":322228,"date":"2010-02-15T16:39:04","date_gmt":"2010-02-15T21:39:04","guid":{"rendered":"tag:contentnext.com,2010-02-15:article\/419-another-b2b-mag-bites-the-dust-total-telecom-goes-online-only"},"modified":"2010-02-15T16:39:04","modified_gmt":"2010-02-15T21:39:04","slug":"another-b2b-mag-bites-the-dust-total-telecom-goes-online-only","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/322228","title":{"rendered":"Another B2B Mag Bites The Dust: Total Telecom Goes Online-Only"},"content":{"rendered":"

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Total Telecom<\/a>, a monthly B2B magazine and website that liked to bill itself as “The Economist of telecoms”, has ceased its print operations, paidContent:UK has learned and confirmed. But the online edition will continue publishing.<\/p>\n

The magazine’s publisher Terrapinn has not commented on the reasons, but it looks like another victim of falling print advertising income. Three full-time people will be made redundant with the closure of the magazine. Two full-time editorial people, as well as a commercial staff, will stay in place for the remaining business.\n<\/p>\n

The website has been behind a paywall since 2002, but a year ago the site changed its model to make all of its breaking news free to view for seven days. It currently charges between \u00a3109 and \u00a3499 (the higher rates give more archive access plus discounts on research reports). The print edition, which cost \u00a3150 for a year’s subscription, also published a digital replica. These respectively had circulations of around 7,000 and 12,000, according to the auditors BPA<\/a>. The number of full research subscribers online currently numbers at around 500, according to one person at the company.<\/p>\n

The online edition is understood to be covering its own costs, rather than operating at a loss. We’ve tried to contact the publisher of Total Telecom and are waiting for his response to get more detail on this.<\/p>\n

Total Telecom had carved out a small but influential role in the online world, partly for its staying power in an industry that saw dizzying heights (the crazy telecoms bubble of the Nineties) and shameful lows (accounting scandals at WorldCom, Enron and so much else).  Published first in Septemer 1988 as CommunicationsWeek International, the magazine used to be owned by Emap, and was part of a stable of four telecoms magazines and websites.<\/p>\n

But as the telecoms industry “right-sized”, so did this operation, which eventually dwindled down to one single brand, Total Telecom. Then in 2006, Total Telecom and its affiliated operations (they also include an annual awards ceremony called the World Communication Awards) were sold to Australian events company Terrapinn, as part of the latter company’s strategy to grow out its telecoms events business, following the lead of larger B2B publishers such as Informa and Reed Business. <\/p>\n

The evolution of news moving online and becoming much more rapid-fire in its execution would have done no favors to Total Telecom over time. The site went through at least two overhauls in its 11 years of operation. But visually and content-wise, it remained fairly distant from the blog-led approach that has come to dominate telecoms and tech reporting online. The magazine’s features and analysis articles currently sit alongside the online-only content, which mixes original reporting with third-party content from Dow Jones (NYSE: NWS<\/a>) Newswires.<\/p>\n

Full disclosure: I used to be assistant editor at the magazine and had been freelancing with it up until recently.<\/i>\n<\/p>\n

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Total Telecom, a monthly B2B magazine and website that liked to bill itself as “The Economist of telecoms”, has ceased its print operations, paidContent:UK has learned and confirmed. But the online edition will continue publishing. The magazine’s publisher Terrapinn has not commented on the reasons, but it looks like another victim of falling print advertising […]<\/p>\n","protected":false},"author":1032,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-322228","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1032"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=322228"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322228\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=322228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=322228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=322228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}