{"id":322233,"date":"2010-02-15T03:04:24","date_gmt":"2010-02-15T08:04:24","guid":{"rendered":"tag:contentnext.com,2010-02-15:article\/419-paidcontent-2010-the-age-of-the-big-media-jv"},"modified":"2010-02-15T03:04:24","modified_gmt":"2010-02-15T08:04:24","slug":"paidcontent-2010-the-age-of-the-big-media-jv","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/322233","title":{"rendered":"paidContent 2010: The Age of the Big-Media JV"},"content":{"rendered":"

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Hulu started the new wave, now Vevo, Next Issue Media, Epix, Canoe and others are following: companies in the same vertical banding together for joint ventures and consortiums. What happens when companies that haven\u2019t been able to crack the code on their own combine for scale, reach and sales power? When does it make sense? And when is it a barrier? <\/p>\n

Hear what the top execs of some of these endeavors have to say at paidContent 2010<\/a> on Friday, Feb. 19<\/strong> at TheTimesCenter<\/strong>—and what a leading analyst thinks of the efforts. Joining us for The Age of the Big-Media JV<\/em>, moderated by Quincy Smith<\/strong>, Partner, Code Advisers (and, you may recall, the head of CBS Interactive (NYSE: CBS<\/a>) when the network opted out of Hulu):<\/p>\n

\u00bb  Rio Caraeff<\/strong>, President & CEO, Vevo
\n\u00bb  John Squires<\/strong>, Managing Director, Next Issue Media
\n\u00bb  David Verklin<\/strong>, CEO, Canoe Ventures
\n\u00bb  Rich Greenfield<\/strong>, Co-Head, Pali Research <\/p>\n

The full paidContent 2010 agenda is here<\/a>.<\/p>\n

Register today<\/a> to be part of the conversation in person—and feel free to leave ideas or possible questions in the comments here.<\/p>\n

Special thanks to our paidContent 2010 sponsors: Platinum: Oracle<\/a>; Gold: Rubicon Project<\/a>, Gigya<\/a>, RR Donnelley<\/a> and Lunch: The New York Times<\/a><\/em>\n<\/p>\n

Related<\/strong><\/p>\n