{"id":322281,"date":"2010-02-15T12:32:00","date_gmt":"2010-02-15T17:32:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2157-spam-is-a-way-of-thinking"},"modified":"2010-02-15T12:32:00","modified_gmt":"2010-02-15T17:32:00","slug":"spam-is-a-way-of-thinking","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/322281","title":{"rendered":"Spam is a way of thinking"},"content":{"rendered":"

REWORK<\/span> Q&A with Jason at 800 CEO READ<\/span>.com.<\/a> Questions include: What are some of the ways that \u201cbig\u201d can work against a company and their ideas? How and when does productivity best happen? And this one:<\/p>\n

\n

How is spam more than just an email issue?<\/strong><\/p>\n

Spam is a way of thinking. It\u2019s an impersonal, imprecise, inexact approach. You\u2019re merely throwing something against the wall to see if it sticks. You\u2019re harassing thousands of people hoping that a couple will respond.<\/p>\n

Press releases are spam. Each one is a generic pitch for coverage sent out to hundreds of journalists you don\u2019t know hoping that one will write about you.<\/p>\n

Resum\u00e9s are spam when someone shotguns out hundreds at a time to potential employers. They don\u2019t care about landing your job, they just care about landing any job.<\/p>\n

Spam is basically a half-ass way of getting someone\u2019s attention. It\u2019s insulting, really.<\/p>\n

A much better route: Be personal. Call someone. Or write a note. If you read a story about a similar company or product, contact the journalist who wrote it and pitch them with some passion. If you want a job, write an amazing cover letter that explains why you\u2019d love to work there.<\/p>\n

Don\u2019t rely on the shotgun approach of spam though. If you invest nothing in your interactions, you probably won\u2019t get much back.<\/p>\n<\/blockquote>\n

Also, kind words from 800 CEO<\/span> Read’s Jon Mueller about the book<\/a>:<\/p>\n

\n

This isn\u2019t just a book about changing your business, it\u2019s about changing how you think about business, and is, perhaps, one of the most important books you\u2019ll read this year.<\/p>\n<\/blockquote>\n

Pre-order REWORK<\/span>.<\/a> (In stores March 9, 2010.)<\/p>\n

\n<\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

REWORK Q&A with Jason at 800 CEO READ.com. Questions include: What are some of the ways that \u201cbig\u201d can work against a company and their ideas? How and when does productivity best happen? And this one: How is spam more than just an email issue? Spam is a way of thinking. It\u2019s an impersonal, imprecise, […]<\/p>\n","protected":false},"author":7020,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-322281","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7020"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=322281"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322281\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=322281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=322281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=322281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}