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Toyota Motor Co. is planning on a heavy incentive program and a new warranty campaign to combat consumer concerns about the company’s recall crisis.<\/p>\n
\u201cIt won’t be a fire sale like people thought GM and Chrysler had when they were in trouble,\u201d Don Esmond, senior vice president of automotive operations at Toyota Motor Sales U.S.A. Inc., said in an interview with Automotive News<\/em>. \u201cBut we will be competitive.\u201d<\/p>\n Esmond said that executives met with the dealer ad committee this week and is finalizing the marketing push for March.<\/p>\n <\/span><\/p>\n No details were given but one dealer with knowledge said that Toyota “will\u00a0try to win back customers at all costs.\u201d<\/p>\n The dealer said that Toyota will be extending new-car warranties to give Toyota the best in the industry, will offer owner loyalty cash, perhaps in the thousands of dollars, add a\u00a0warranty for used vehicles,\u00a0assist dealers to pay for floorplanning of used-car inventory and will provide\u00a0cash to dealers to allow them more discretion in making repairs not addressed by the various recalls.<\/p>\n – By: Stephen Calogera<\/em><\/p>\n Source: Automotive News<\/a> (Subscription Required)<\/p>\n Toyota Motor Co. is planning on a heavy incentive program and a new warranty campaign to combat consumer concerns about the company’s recall crisis. \u201cIt won’t be a fire sale like people thought GM and Chrysler had when they were in trouble,\u201d Don Esmond, senior vice president of automotive operations at Toyota Motor Sales U.S.A. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-322949","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=322949"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/322949\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=322949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=322949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=322949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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