{"id":326005,"date":"2010-02-16T01:05:00","date_gmt":"2010-02-16T06:05:00","guid":{"rendered":"http:\/\/techdirt.com\/articles\/20100215\/0147258162.shtml"},"modified":"2010-02-16T01:05:00","modified_gmt":"2010-02-16T06:05:00","slug":"french-courts-fine-ebay-for-buying-typo-keywords","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/326005","title":{"rendered":"French Courts Fine eBay For Buying Typo Keywords"},"content":{"rendered":"

For years, various luxury brands have been furious that others can buy text keyword advertising based on their trademarked terms, leading to a series of lawsuits. In most place, the courts have realized that just buying a trademarked term as a keyword alone is not infringing on someone’s trademark. France, however, is the one exception, having ruled against Google<\/a>. Now, it’s also ruled against eBay<\/a> for supposedly having ads that pointed to eBay whenever anyone searched on a typo<\/i>\/misspelling of any of LVMH (Louis Vuitton Moet Hennessy). Apparently, in France, you’re not even allowed to misspell a trademarked brand name without official permission…<\/p>\n

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For years, various luxury brands have been furious that others can buy text keyword advertising based on their trademarked terms, leading to a series of lawsuits. In most place, the courts have realized that just buying a trademarked term as a keyword alone is not infringing on someone’s trademark. France, however, is the one exception, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-326005","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/326005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=326005"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/326005\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=326005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=326005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=326005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}